CHANGES TO MAKE TO YOUR WEBSITE IN 2016, PART 1 OF 2
January 19, 2016
A website acts as your company’s conduit to success. When a customer visits your website — no matter how they get there — they’re going to be pretty quick to decide whether or not you’re a company they want to do business with.
As we head further into 2016, it’s time that you take a good, hard look at your site and determine what works and what doesn’t. By tweaking it here and there, and even making a big change or two, you can draw more customers in and make sure they remain interested in what you have to offer.
So how do you get started? That’s the easy part. Below, you’ll find a few quick tips to improve your website this year, and we’ll be back with more later in the week.
Take It Mobile
If your site isn’t optimized for on-the-go use, you’re making a huge mistake. Millions of people use their phones for the internet every day. They have no patience for websites that don’t look good on their phones, and rightfully so. This is a rookie mistake, and you’d be shocked at how many companies haven’t optimized their websites. We’ve even seen some of our competing marketing sites that can’t be accessed effectively on a mobile phone. That’s just insanity right there!
Provide Great Content
If you don’t already have a blog on your website, put it on your 2016 to-do list to get one. Blogs may have started out as an outlet for individuals to talk about their family and pets, but today, blogs are utilized by companies to draw in more customers by providing a steady stream of content. The important thing here is to provide your own content or get someone to provide it for you. What you don’t want to do is to simply use your blog to link to articles written by others. Many customers will see that as lazy and won’t see a real value in keeping up with the blog as often.
Make the Site Look Modern
A funny thing happened during all the hoopla surrounding the recent Powerball jackpot that could’ve sustained a small county — I decided to check out the Powerball website for the winning numbers. Have you ever been on their site? I don’t want to say it looks bad — it just looks kinda old. Customers these days like websites to take advantage of all the graphical and navigational possibilities available. People might not care what an individual’s website looks, but most definitely do care about a business website’s appearance. If it looks cheap or old, they might not trust you to keep up with their needs.
Spruce Up Your Home Page
Every page on your website is important, because you never have any idea which page a particular customer will take a look at. However, the Home Page of your site is where you typically make the first impression. If it doesn’t look great, then you may not get a second chance to impress potential customers. As you prepare yourself for a robust 2016, it’s time to spruce up the Home Page, whether it’s a complete overhaul with a entirely new layout or simply a few changes to quotes, images, or other content.
Your company’s website is one of its most important aspects. If it doesn’t look right or function responsively, you could find yourself dead in the water before you even get out of the gate (or something like that). The professional folks at Madison Taylor Marketing can help design a website that will fit your business and pull in customers at a faster rate. Contact us today and we’ll get you started! And, of course, don’t forget to visit our website in a couple of days for even more 2016 tips!