Activation
Capabilities

activation

Integrated Activation

Successful marketing activation showcases a brand across every marketing-relevant channel. We harmonize every organic, paid, social, and owned channel activation, realizing the full potential of each toward accomplishing well-defined objectives. Our unique, holistic approach to unified marketing, sales, and business operations catalyzes organization-wide initiatives that support the kind of growth that siloed marketing alone will never achieve.

Why We Do It

Established brands need more than a stand-alone marketing effort to realize growth expectations and maintain competitive advantages; they need an individualized and integrated activation plan. Our platform-agnostic approach streamlines integration of marketing, sales, and operational outcomes.

Our marketing activations move beyond simply increasing audience impressions and lead generation. We understand that the most effective marketing activations are aligned with organizational initiatives. When marketing activations increase cohesion and performance across all business units, marketing performance indicators will always follow.

What It Means

Ongoing real-time performance monitoring of marketing activations ensures optimal performance. Understanding the data necessary to target and re-market to the highest-value audience is crucial to maximizing marketing budgets. We prioritize high-touch performance monitoring as responsible stewards of client marketing budgets.

As actionable information becomes available, dedicated marketing specialists provide our clients with a competitive advantage by implementing iterative optimizations within a standard quality assurance framework that maintains brand standards and consistency. Updates to websites, martech platforms, and an organization’s general infrastructure and technology ecosystem are all part of our optimization capabilities.

 

Testimonials

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“The Madison Taylor Marketing team are consummate professionals who continually exceed our expectations in quality, delivery, and customer service. Their leadership and vision are second to none, and their guidance will be invaluable for your business. It is truly a pleasure to work side-by-side with a company that leads with integrity and care.”

Matthew P. | Sr. Product Marketing Manager

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Madison Taylor Marketing is a well-oiled marketing machine. It is readily apparent that they are a POWERFUL forerunner of the marketing industry, and the crew is well-versed in the results-driven philosophy that makes MTM such a valuable asset to their clients. Bottom line: they are invested in their clients’ prosperity, and they are driven to help their clients succeed in the best way possible.

Andrew D. | Vice President Marketing

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Madison Taylor has been paramount in the evolution and advancement of marketing within our organization. The professionalism is outstanding, and the level of service and in-depth knowledge is unparalleled. The entire team is a pleasure to work with and I would highly recommend their services.

Melissa S, MBA | Sr. Manager, Partner Marketing

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Madison Taylor developed a brand new website for us, our old one was in dire need of an update. We did a ton of research on other firms and decided Madison Taylor was a good fit for us. We were impressed with their up-front communication and how the process would unfold, they helped us understand completely what was needed from us and how the timeline would unfold. We tested them during the process by making changes and going backwards on some of the design, but they stuck with us and were never frustrated. In the end, we worked together as a team and with their help developed a very good product. Please visit our website, www.abwdco.com to see their work.

Brad W. | Owner/President

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Our overall experience has been great. We rely heavily on their knowledge and expertise in regards to social media marketing, website design/upkeep, and SEO ranking.

Angela K. | Director of Customer and Product Support

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We are a growing, fast-paced restaurant company and the team at Madison Taylor Marketing has never missed a beat with us! They have helped in more ways that I can list and have made an impact on our business.

Denise J. | Communications Manager

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We have been working with Madison Taylor for a little over a year now and have been very impressed with everything they do for us. They are a full-service agency that truly goes above and beyond to make their clients’ lives easier.

David A. | Marketing Manager

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Madison Taylor possesses the expertise to take any business to the next level. They are knowledgeable about the latest industry trends and know what it takes to attract the ideal client to your organization. Every interaction I’ve had with the staff at Madison Taylor reflects their high level of professionalism and commitment to clients.

Hilary R. | Owner

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Madison Taylor Marketing has been a great agency to work with. Their knowledge of current/emerging trends and audience engagement is critical to keeping us effective/relevant. MTM has a nimble and adaptable team that can work with changing initiatives and times. This is important because it makes them a true part of our team, an agency that we can grow with and a true partner. We are always pushing boundaries and trying to optimize for the best results to reach our goals. Thank You!

Ryan M. | Director of Marketing Intelligence

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We have been working with the terrific team at Madison Taylor for a few months now. Most recently – we challenged them to completely re-brand all of our print marketing collateral, and we were not disappointed. The team proved to be very thorough and professional, and the results were amazing! I recommend Madison Taylor to any organization that is seeking a professional agency with a personal touch.

Charlie K. | Founding Partner

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Social media management can be daunting! This team of pros makes it look easy, though! From the top down, from Aimee, Chris, Aaron – everyone knows their stuff. Their knowledge base, critical thinking skills, and marketing expertise have begun to turn my 48-hour days back to 24 again! I highly recommend them if you want to get out in front of the pack and be seen and heard!

Mary B. | Owner/Broker

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Madison Taylor has been incredibly helpful and knowledgeable through every step of the process. From creating a logo and business cards to creating a VERY cool and user-friendly website, they’ve made it easy and fun, kindly implementing my feedback and desires no matter how trivial. As someone who was not taught anything about how to market herself in graduate school, I highly recommend Madison Taylor to anyone needing to get their name out there but isn’t sure where to start!

Andrea L. | Owner

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