Activation Capabilities
Integrated Activation
Marketing activation means more than publishing messages by deadline and measuring return on investment. When activation is integrated, it means all an organization’s channels are working together seamlessly to move organizational goals forward.
Our activation team has the requisite expertise to showcase brands across every marketing-relevant channel and the experience to effectively harmonize the effort, realizing the full potential of each channel effort toward the accomplishment of well-defined objectives. This is only the basis, however, of our notion of integrated activation. Our unique approach to unifying marketing, sales, and business operations drives organization-wide initiatives that support the kind of growth that siloed marketing will never achieve alone.
Holistic Approach
Established brands need more than a stand-alone effort from marketing to realize growth expectations and maintain competitive advantages. We have built our reputation and success by planning and implementing marketing activations that impact more than just audience impressions and lead generation. Our platform agnostic approach allows us to effectively integrate marketing, sales, and operational data and outcomes. A background in corporate management and governance gives our team a different perspective of how marketing can move internal organizational change while simultaneously growing external audience reach and brand loyalty. What we bring to the table is more than
marketing expertise, making our agency a valuable partner to successful brands looking for a spark to ignite new growth.
We activate plans that impact organizational outcomes and not just marketing metrics. This is a core tenet of our activation strategy because our experience inside and outside of marketing agencies has consistently demonstrated that the most effective marketing activation takes a holistic view of the organization into account. When our activations help make every business unit function better together, the marketing performance indicators will always follow.
Iterative Optimization
Ongoing real-time performance monitoring of marketing activations ensure smart adjustments and targeting and remarketing to the highest value audience personas in external activations. We consider ourselves stewards of our client organization’s marketing spend and prioritize high-touch performance monitoring. Activations adapt and evolve as actionable information becomes available, always through a standard quality assurance and approval process that maintains brand standards and consistency.
We maintain leading technology expertise so iteration capabilities apply beyond basic marketing methods. Updates to websites, martech platforms, and an organization’s general infrastructure and technology ecosystem are all part of our optimization capabilities.
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