Activation Capabilities
Integrated Activation
At Madison Taylor Marketing, successful marketing activation begins with thoughtful marketing integration. The agency’s activation team has the requisite expertise to showcase brands across every marketing-relevant channel. Beyond expertise, the team of professionals at Madison Taylor Marketing has the experience to effectively harmonize the effort, realizing the full potential of each channel toward the accomplishment of well-defined objectives. The agency’s unique, holistic approach to unified marketing, sales, and business operations drives organization-wide initiatives that support the kind of growth that siloed marketing, alone, will never achieve.
Holistic Approach
Established brands need more than a stand-alone marketing effort to realize growth expectations and maintain competitive advantages; they need an individualized, holistic, and integrated plan. Madison Taylor Marketing has built its reputation and success by planning and implementing marketing activations that impact more than just audience impressions and lead generation. The agency has developed a platform-agnostic approach that allows for streamlined effective integration of marketing, sales, and operational data and outcomes. With a background in corporate management and governance, the experienced professionals at Madison Taylor Marketing offer an innovative perspective that catalyzes organizational change, while simultaneously expanding external audience reach and fostering brand loyalty.
The agency’s vast marketing expertise and innovative practices make it a valuable partner to successful brands looking to ignite new growth. At Madison Taylor Marketing, marketing activation plans move beyond simply increasing audience impressions and lead generation. The agency’s reputation and success has been built by leveraging activation to create and implement plans that improve organizational outcomes. With more than a decade of experience inside and outside of marketing agencies, experts at Madison Taylor Marketing understand that the most effective marketing activation strategies are holistic, integrated, and aligned with organizational change initiatives. This understanding is a core tenet of the agency’s activation strategy– because when marketing activations increase cohesion and performance across all business functions, the marketing performance indicators will always follow. Madison Taylor Marketing’s experience inside and outside of marketing agencies has consistently demonstrated that the most effective marketing activation takes a holistic view of the organization into account. When the agency’s activations help make every business unit function better together, the marketing performance indicators will always follow.
Iterative Optimization
Successful marketing activation requires iterative optimization. Ongoing real-time performance monitoring of marketing activations ensures optimal performance. Understanding the data necessary to target and remarket to the highest-value audience is crucial to maximizing marketing budgets. Madison Taylor Marketing prioritizes high-touch performance monitoring to steward client marketing budgets.
Quality assurance and an approval process that maintains brand standards are always part of the integrated marketing optimization process. Updates to websites, “martech” platforms, and general technology ecosystem are all part of Madison Taylor’s marketing optimization capabilities.
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