Activation Capabilities
Integrated Activation
Successful marketing activation begins with thoughtful marketing integration. Madison Taylor Marketing’s activation team has the requisite expertise to showcase brands across every marketing-relevant channel. Beyond expertise, the team of professionals at Madison Taylor Marketing has the experience to effectively harmonize the effort, realizing the full potential of each channel toward the accomplishment of well-defined objectives. The agency’s unique, holistic approach to unified marketing, sales, and business operations drives organization-wide initiatives that support the kind of growth that siloed marketing, alone, will never achieve.
Holistic Approach
Established brands need more than a stand-alone marketing effort to realize growth expectations and maintain competitive advantages; they need an individualized, holistic, and integrated plan. Madison Taylor Marketing has built its reputation and success by planning and implementing marketing activations that impact more than just audience impressions and lead generation. The agency has developed a platform-agnostic approach that allows for streamlined integration of marketing, sales, and operational data and outcomes.
With a background in corporate management and governance, the experienced professionals at Madison Taylor Marketing offer an innovative perspective that catalyzes organizational change, simultaneously expanding audience reach and fostering brand loyalty. When the agency’s activations help make every business unit function better together, the marketing performance indicators will always follow.
Iterative Optimization
In addition to integration, successful marketing activation requires iterative optimization. Ongoing real-time performance monitoring of marketing activations is necessary to ensure smart adjustments are made. Utilizing data to target and remarket to the highest value audience personas in external activations is crucial to optimize marketing efforts. Experts at Madison Taylor Marketing consider themselves stewards of clients’ marketing spend, and they prioritize high-touch performance monitoring.
As actionable information becomes available, the agency remains dedicated to providing a competitive advantage by offering iterative optimization with a standard quality assurance and an approval process that maintains brand standards and consistency. Updates to websites, martech platforms, and an organization’s general infrastructure and technology ecosystem are all part of Madison Taylor Marketing’s optimization capabilities.