Activation
Capabilities

activation

Integrated Activation

Successful marketing activation showcases a brand across every marketing-relevant channel. We harmonize every organic, paid, social, and owned channel activation, realizing the full potential of each toward accomplishing well-defined objectives. Our unique, holistic approach to unified marketing, sales, and business operations catalyzes organization-wide initiatives that support the kind of growth that siloed marketing alone will never achieve.

Why We Do It

Established brands need more than a stand-alone marketing effort to realize growth expectations and maintain competitive advantages; they need an individualized and integrated activation plan. Our platform-agnostic approach streamlines integration of marketing, sales, and operational outcomes.

Our marketing activations move beyond simply increasing audience impressions and lead generation. We understand that the most effective marketing activations are aligned with organizational initiatives. When marketing activations increase cohesion and performance across all business units, marketing performance indicators will always follow.

What It Means

Ongoing real-time performance monitoring of marketing activations ensures optimal performance. Understanding the data necessary to target and re-market to the highest-value audience is crucial to maximizing marketing budgets. We prioritize high-touch performance monitoring as responsible stewards of client marketing budgets.

As actionable information becomes available, dedicated marketing specialists provide our clients with a competitive advantage by implementing iterative optimizations within a standard quality assurance framework that maintains brand standards and consistency. Updates to websites, martech platforms, and an organization’s general infrastructure and technology ecosystem are all part of our optimization capabilities.

 

Testimonials

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01 12

I have worked with Madison Taylor Marketing with two brands to optimize Hubspot with a customer service ticketing system, social media management, and consulting on email marketing. They are very responsive to our requests and have put in a lot of extra time to make sure the job is done right. They keep our budget constraints in mind and show us how to best use our money in an effective way.

Marisa M. | Marketing Manager

02 12

We enjoy the personal touch and attention we receive, combined with creative and experimental marketing ideas.

Howard B. | Chief Operating Officer

03 12

Madison Taylor Marketing is a well-oiled marketing machine. It is readily apparent that they are a POWERFUL forerunner of the marketing industry, and the crew is well-versed in the results-driven philosophy that makes MTM such a valuable asset to their clients. Bottom line: they are invested in their clients’ prosperity, and they are driven to help their clients succeed in the best way possible.

Andrew D.

04 12

Madison Taylor built our new website and despite some big changes in direction from our end, the final product was beautiful, functional, as well as delivered on time & on budget.

Dalton H. | Demand Generation Manager

05 12

Taylor Madison developed a brand new website for us, our old one was in dire need of an update. We did a ton of research on other firms and decided TM was a good fit for us. We were impressed with their up-front communication and how the process would unfold, they helped us understand completely what was needed from us and how the timeline would unfold. We tested them during the process by making changes and going backwards on some of the design, but they stuck with us and were never frustrated. In the end we worked together as a team and with their help developed a very good product. Please visit our website, www.abwdco.com to see their work.

Brad W. | Owner/President

06 12

Madison Taylor Marketing has been indispensable in our marketing efforts. They’ve helped us really dial in our efforts to respond to our customers efficiently. We’ve put forth a number of challenges and they have consistently thought outside the box in order to help us with solutions. Clearly an expert in the field and I truly enjoy working with them!

Amy N. | Director of Marketing

07 12

We’ve seen amazing growth in our organic and paid reach all directly attributed to their team. I’d recommend them to anyone looking to expand their presence online.

Steve N. | CEO

08 12

We have been working with the terrific team at Madison Taylor for a few months now. Most recently – we challenged them to completely re-brand all of our print marketing collateral, and we were not disappointed. The team proved to be very thorough and professional, and the results were amazing! I recommend Madison Taylor to any organization that is seeking a professional agency with a personal touch.

Charlie K. | Founding Partner

09 12

We have been working with Madison Taylor for a little over a year now and have been very impressed with everything they do for us. They are a full-service agency that truly goes above and beyond to make their clients’ lives easier.

David A. | Marketing Manager

10 12

Madison Taylor has been paramount in the evolution and advancement of marketing within our organization. The professionalism is outstanding, and the level of service and in-depth knowledge is unparalleled. The entire team is a pleasure to work with and I would highly recommend their services.

Melissa S | Sr. Marketing Manager

11 12

Covid dealt a devastating blow to tourism in Colorado. Our friends at Madison Taylor were the first people to reach out to us with support and the kind message that “we have your backs”. In addition to being knowledgeable consultants, they are compassionate people, which is a rare and valuable combination.

April C. | Owner of Hotel Denver Properties

12 12

The crew have done great things for our non-profit, KidsTek. Besides developing and maintaining our website, their insights into social media marketing and event planning for us has been nothing short of stellar. I highly recommend Madison Taylor Marketing for your firm – large or small, or even a non-profit like us.

Richard L. | Executive Director

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