Activation
Capabilities

activation

Integrated Activation

Successful marketing activation begins with thoughtful marketing integration. Madison Taylor Marketing’s activation team has the requisite expertise to showcase brands across every marketing-relevant channel. Beyond expertise, the team of professionals at Madison Taylor Marketing has the experience to effectively harmonize the effort, realizing the full potential of each channel toward the accomplishment of well-defined objectives. The agency’s unique, holistic approach to unified marketing, sales, and business operations drives organization-wide initiatives that support the kind of growth that siloed marketing, alone, will never achieve.

Holistic Approach

Established brands need more than a stand-alone marketing effort to realize growth expectations and maintain competitive advantages; they need an individualized, holistic, and integrated plan. Madison Taylor Marketing has built its reputation and success by planning and implementing marketing activations that impact more than just audience impressions and lead generation. The agency has developed a platform-agnostic approach that allows for streamlined integration of marketing, sales, and operational data and outcomes.

With a background in corporate management and governance, the experienced professionals at Madison Taylor Marketing offer an innovative perspective that catalyzes organizational change, simultaneously expanding audience reach and fostering brand loyalty. When the agency’s activations help make every business unit function better together, the marketing performance indicators will always follow.

Iterative Optimization

In addition to integration, successful marketing activation requires iterative optimization. Ongoing real-time performance monitoring of marketing activations is necessary to ensure smart adjustments are made. Utilizing data to target and remarket to the highest value audience personas in external activations is crucial to optimize marketing efforts. Experts at Madison Taylor Marketing consider themselves stewards of clients’ marketing spend, and they prioritize high-touch performance monitoring.

As actionable information becomes available, the agency remains dedicated to providing a competitive advantage by offering iterative optimization with a standard quality assurance and an approval process that maintains brand standards and consistency. Updates to websites, martech platforms, and an organization’s general infrastructure and technology ecosystem are all part of Madison Taylor Marketing’s optimization capabilities.

Testimonials

01 12

Madison Taylor possesses the expertise to take any business to the next level. They are knowledgeable about the latest industry trends and know what it takes to attract the ideal client to your organization. Every interaction I’ve had with the staff at Madison Taylor reflects their high level of professionalism and commitment to clients.

Hilary R. | Owner

02 12

Madison Taylor Marketing has been a great agency to work with. Their knowledge of current/emerging trends and audience engagement is critical to keeping us effective/relevant. MTM has a nimble and adaptable team that can work with changing initiatives and times. This is important because it makes them a true part of our team, an agency that we can grow with and a true partner. We are always pushing boundaries and trying to optimize for the best results to reach our goals. Thank You!

Ryan M.

03 12

We’ve seen amazing growth in our organic and paid reach all directly attributed to their team. I’d recommend them to anyone looking to expand their presence online.

Steve N. | CEO

04 12

We have been working with the terrific team at Madison Taylor for a few months now. Most recently – we challenged them to completely re-brand all of our print marketing collateral, and we were not disappointed. The team proved to be very thorough and professional, and the results were amazing! I recommend Madison Taylor to any organization that is seeking a professional agency with a personal touch.

Charlie K. | Founding Partner

05 12

We are a growing, fast-paced restaurant company and the team at Madison Taylor Marketing has never missed a beat with us! They have helped in more ways that I can list and have made an impact on our business.

Denise J. | Communications Manager

06 12

Looking for a top-notch team of professional and creative marketers? Look no further. The team at Madison Taylor Marketing knows what they are doing, and has helped us raise our game considerably! They understand the unique needs of our business and are consistently working hard to deliver high-quality results time and time again. Many thanks to Aimee and her team for the great partnership and all they do for us!

Theodore G. | Director of Marketing

07 12

Madison Taylor has been incredibly helpful and knowledgeable through every step of the process. From creating a logo and business cards to creating a VERY cool and user-friendly website, they’ve made it easy and fun, kindly implementing my feedback and desires no matter how trivial. As someone who was not taught anything about how to market herself in graduate school, I highly recommend Madison Taylor to anyone needing to get their name out there but isn’t sure where to start!

Andrea L. | Owner

08 12

Aimee and the crew have done great things for our non-profit, KidsTek. Besides developing and maintaining our website, their insights into social media marketing and event planning for us has been nothing short of stellar. I highly recommend Madison Taylor Marketing for your firm – large or small, or even a non-profit like us.

Richard L. | Executive Director

09 12

Madison Taylor Marketing has been indispensable in our marketing efforts. They’ve helped us really dial in our efforts to respond to our customers efficiently. We’ve put forth a number of challenges and they have consistently thought outside the box in order to help us with solutions. Clearly an expert in the field and I truly enjoy working with them!

Amy N. | Director of Marketing

10 12

Our overall experience has been great. We rely heavily on their knowledge and expertise in regards to social media marketing, website design/upkeep, and SEO ranking.

Angela K. | Director of Customer and Product Support

11 12

Madison Taylor built our new website and despite some big changes in direction from our end, the final product was beautiful, functional, as well as delivered on time & on budget.

Dalton H. | Demand Generation Manager

12 12

Madison Taylor has been paramount in the evolution and advancement of marketing within our organization. The professionalism is outstanding, and the level of service and in-depth knowledge is unparalleled. The entire team is a pleasure to work with and I would highly recommend their services.