Activation
Capabilities

activation

Integrated Activation

Successful marketing activation showcases a brand across every marketing-relevant channel. We harmonize every organic, paid, social, and owned channel activation, realizing the full potential of each toward accomplishing well-defined objectives. Our unique, holistic approach to unified marketing, sales, and business operations catalyzes organization-wide initiatives that support the kind of growth that siloed marketing alone will never achieve.

Why We Do It

Established brands need more than a stand-alone marketing effort to realize growth expectations and maintain competitive advantages; they need an individualized and integrated activation plan. Our platform-agnostic approach streamlines integration of marketing, sales, and operational outcomes.

Our marketing activations move beyond simply increasing audience impressions and lead generation. We understand that the most effective marketing activations are aligned with organizational initiatives. When marketing activations increase cohesion and performance across all business units, marketing performance indicators will always follow.

What It Means

Ongoing real-time performance monitoring of marketing activations ensures optimal performance. Understanding the data necessary to target and re-market to the highest-value audience is crucial to maximizing marketing budgets. We prioritize high-touch performance monitoring as responsible stewards of client marketing budgets.

As actionable information becomes available, dedicated marketing specialists provide our clients with a competitive advantage by implementing iterative optimizations within a standard quality assurance framework that maintains brand standards and consistency. Updates to websites, martech platforms, and an organization’s general infrastructure and technology ecosystem are all part of our optimization capabilities.

 

Testimonials

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01 12

We have been working with Madison Taylor for a little over a year now and have been very impressed with everything they do for us. They are a full-service agency that truly goes above and beyond to make their clients’ lives easier.

David A. | Marketing Manager

02 12

We enjoy the personal touch and attention we receive, combined with creative and experimental marketing ideas.

Howard B. | Chief Operating Officer

03 12

We have been working with the terrific team at Madison Taylor for a few months now. Most recently – we challenged them to completely re-brand all of our print marketing collateral, and we were not disappointed. The team proved to be very thorough and professional, and the results were amazing! I recommend Madison Taylor to any organization that is seeking a professional agency with a personal touch.

Charlie K. | Founding Partner

04 12

Covid dealt a devastating blow to tourism in Colorado. Our friends at Madison Taylor were the first people to reach out to us with support and the kind message that “we have your backs”. In addition to being knowledgeable consultants, they are compassionate people, which is a rare and valuable combination.

April C. | Owner

05 12

I have worked with Madison Taylor Marketing with two brands to optimize Hubspot with a customer service ticketing system, social media management, and consulting on email marketing. They are very responsive to our requests and have put in a lot of extra time to make sure the job is done right. They keep our budget constraints in mind and show us how to best use our money in an effective way.

Marisa M. | Marketing Manager

06 12

Our overall experience has been great. We rely heavily on their knowledge and expertise in regards to social media marketing, website design/upkeep, and SEO ranking.

Angela K. | Director of Customer and Product Support

07 12

RD Fuller has been pleased with our relationship with Madison Taylor. They helped us with our rebranding and new logo. They have a great team of professionals and take time the time to understand your business. We are ready to step our marketing game up a level, and we can’t think of a better partner than Aimee and her team.

Drew M. | President

08 12

We’ve seen amazing growth in our organic and paid reach all directly attributed to their team. I’d recommend them to anyone looking to expand their presence online.

Steve N. | CEO

09 12

The crew have done great things for our non-profit, KidsTek. Besides developing and maintaining our website, their insights into social media marketing and event planning for us has been nothing short of stellar. I highly recommend Madison Taylor Marketing for your firm – large or small, or even a non-profit like us.

Richard L. | Executive Director

10 12

Madison Taylor Marketing has been a great agency to work with. Their knowledge of current/emerging trends and audience engagement is critical to keeping us effective/relevant. MTM has a nimble and adaptable team that can work with changing initiatives and times. This is important because it makes them a true part of our team, an agency that we can grow with and a true partner. We are always pushing boundaries and trying to optimize for the best results to reach our goals. Thank You!

Ryan M. | Director of Marketing Intelligence

11 12

“The Madison Taylor Marketing team are consummate professionals who continually exceed our expectations in quality, delivery, and customer service. Their leadership and vision are second to none, and their guidance will be invaluable for your business. It is truly a pleasure to work side-by-side with a company that leads with integrity and care.”

Matthew P. | Sr. Product Marketing Manager

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Madison Taylor has been incredibly helpful and knowledgeable through every step of the process. From creating a logo and business cards to creating a VERY cool and user-friendly website, they’ve made it easy and fun, kindly implementing my feedback and desires no matter how trivial. As someone who was not taught anything about how to market herself in graduate school, I highly recommend Madison Taylor to anyone needing to get their name out there but isn’t sure where to start!

Andrea L. | Owner

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