Digital and traditional advertising services to amplify your marketing strategy.
A Digital and Traditional Advertising Agency
Effective advertising is a constantly moving target, and countless dollars are wasted annually on ads that never perform. Our digital and traditional advertising teams stretch your digital and traditional advertising spend further by meticulously targeting your audience and going after the most visible and highest ROI ad spaces.
Traditional advertising has been de-emphasized as the world moves online, but there’s still a place for traditional advertising in attracting customers. With the right strategy and execution, a traditional ad campaign can be a powerful tool for any company.
Our traditional advertising services include conducting detailed market research that covers your product or service offerings, your business goals, your competitors, and your target audience behaviors to find the optimal channels that will appeal to your ideal customers. Then we’ll custom design and place ads for broadcast media like TV and radio, print media like magazines and newspapers, and unconventional channels like events and sponsorships. We can even drum up earned media and unpaid mentions through partnerships and syndicated content.
Digital advertising is the most efficient and effective way to reach an audience online, but the landscape of digital ad placement grows more complicated every day. Our digital advertising services bring years of expertise to bear, finding the right channels and placements to reach exactly the right audience without any unnecessary overreach.
The difference in our expertise as a digital advertising agency is apparent in the precision ad builds we create for every stage of the buyer’s journey. From search and display ads that increase awareness, social and remarketing ads that nudge your potential customers closer to making a decision, to OTT and CTV ads, we will reach your target audience with the right message at the right time.
Of course, every ad strategy is built on research and data to determine exactly what is influencing your audience in their decisions making process, including which channels they interact with and how they use the web. We’ll build detailed targeting strategies around demographics and web usage to target the most promising targets. Already have your targets worked out? Let us help you to create ads using geofencing that will only be served to prospects based on location or IP address for more precise, account-based marketing efforts.
Our advertising never stands alone — every component of our ad strategy is intended as a supplement to your broader marketing goals. As such, we plan every campaign to focus on marketing alignment, alignment between advertising and marketing channels, alignment between online and offline channels, and a unified message across campaigns.
We constantly monitor every ad and channel in our strategy, testing and iterating new ideas to evolve a more effective strategy. With sophisticated monitoring tools, we can generate detailed reports that will show you exactly which components are working and which can be improved. Let us show you what working with enterprise-level digital advertising agency solutions can do.
Results is not a buzzword at Madison Taylor Marketing. It’s simply what all of our efforts set forth to achieve. Otherwise, what’s the point? The return on marketing investment illustrated in our case studies isn’t hype; our bottom line is to improve your bottom line.CASE STUDIES
PLATFORMS & EXPERTISE
High-level strategy paired with enterprise-level tools and technologies to deliver on marketing actions.
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Pillars of Marketing
Want to know everything there is to know about a particular marketing subject? Our pillar pages explain the ins and outs of marketing strategy, concepts, and execution. Everything we know in one tidy package.
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