Getting every department in your company on the same page.
Everyone at your company has the same goal — the success of the company. Unfortunately, not everyone agrees on how to make that happen, and that’s where conflict arises. By focusing on aligning goals, streamlining processes, and using the right tools for the job, we can turn your business into a well-oiled machine.
Sales & Marketing Alignment
Service & Marketing Alignment
Sales and marketing have historically not gotten along, but that doesn’t have to be the case. By creating an environment of cooperation and spelling out the exact terms of lead handoffs and nurturing, we can make both departments more effective.
We partner with organizations to find common ground between sales and marketing. If you already have interdepartmental goals in place, fantastic. We’ll use those as a foundation to build out or enhance your service-level agreement (SLA), identify measurable performance data-points, and help create shareable dashboards to ensure joint accountability. Or, we can start by identifying common ground (it exists, we promise) and craft goals to align your sales and marketing efforts.
Even with all of this in place, some loggerheads seem unavoidable. We’ve been there and done that too. Our proven consultants have navigated the most hazardous waters and are ready to provide actionable solutions that work. These are not out-of-the-box solutions either. Everything we do is customized to maximize your results.
Your job doesn’t end when a customer’s check clears. You need to make sure they know how to use the product or service, where to go for help, and how to get the most out of what you’re offering. Neglecting your service and marketing alignment is a sure-fire way to burn and churn, and no business achieves long-term success that way.
Determining the optimal nature, frequency, and communication medium of your customer touch-points is part of the foundation you can expect to build when we partner on alignment. Whether boosting subscription levels or encouraging repeat business, we’re motivated to realize transformational results by first understanding what moves a buyer from a one-time purchaser to a recurring customer, and ultimately to a brand evangelist.
Aligning your service and marketing means greater customer retention and satisfaction. Satisfied customers are one of the most valuable marketing resources available. Our experts will help you see marketing as more than an up-front proposition and uncover revenue opportunities to boost your bottom-line.
The digital world is complicated, and so is your relationship with your customers. You need to know where your customers are coming from, what products they’ve purchased, their preferred contact information, the articles they’ve downloaded, and more. An effective customer relationship management (CRM) tool can make that relationship go much more smoothly.
What will set you apart from your competition, however, is integrating your CRM with your marketing. Many organizations have a CRM in place, some level of data usage geared at customer acquisition and satisfaction, but neglect using CRM data to meaningfully enhance marketing. It’s an absolutely gaping opportunity.
Our team integrates your CRM from a technological standpoint with your marketing software to allow the insights a good CRM provides to increase the targeting and efficacy of your marketing efforts. From a messaging and ROI perspective, this integration provides the information needed to both increase the value of current accounts and more efficiently acquire new accounts. Best of all, we can manage it for you or simply show you how it’s done.
The modern world is packed with digital tools to make your business run more effectively — but there are thousands of options, and choosing the right ones is no easy feat. We’ll help you find the right marketing technology (martech) tools and set them up properly to streamline every part of your process.
Under pressure to prove the return of your marketing investments? We’ve got the martech answer. Need to understand the social media platforms your audience is using to refine your targeted marketing? Yep, we can do that with martech too. For virtually any issue plaguing executive leadership, there’s a martech solution.
Our team is uniquely positioned to deliver both the technical and marketing expertise to make martech work for your organization. We work with all the industry-leading software products and have the know-how to support you throughout the implementation and beyond. Our sweet spot is in delivering customized, sustainable, and effective integration of proven technology and marketing that grows with your business.
Pillars of Marketing
Want to know everything there is to know about a particular marketing subject? Our pillar pages explain the ins and outs of marketing strategy, concepts, and execution. Everything we know in one tidy package.
Sharing is caring, right? Find the answers you’re looking for in our actually useful resources. We front the knowledge on social media marketing, sales alignment, SEO, branding, and more so you can get to work now. We’ll be here when you need us.
LET'S START A CONVERSATION
Reach out to schedule an in-person visit, video conference, or an old-fashioned phone call. No matter where in the world you are, our partnerships always feel local. Tell us what you’re looking to accomplish and let’s get started.