5 Awesome Christmas Marketing Ideas for Your Business
Halloween is already becoming a distant memory. Thanksgiving is behind us, and our waistlines couldn’t be happier. So, what’s next? Oh yeah… that’s right… Christmas!
This is a fantastic time of year. Things are covered in white in various areas throughout the country. People are singing lovely tunes about nutcrackers and sleigh rides. Children are giddy with the idea of a shiny new toy. Binge-watching Netflix shows has turned into movie marathons about elves and a portly fellow leaving presents in his wake. And people are giving to needy charities like never before.
Businesses love to get into the festivities, too. Retail stores decorate like crazy, and online vendors feature specials that are specific to this time of year. But are you taking advantage of the holiday season? Since Christmas is at the end of December, this is a perfect opportunity to end your year the right way. All you need is to utilize a few marketing techniques, and we have some great ideas for you to start using right now:
Make a Page For Christmas Gifts
Not being able to find what they’re looking for on your website is a surefire way to make potential customers run away and never come back. If you give them an easy way to find great Christmas gifts for family and friends, they’re more likely to buy something from you. And after the holidays, they’ll remember you and come back for more.
Organize a Few Gift Bundles
Gift bundles serve two important purposes during the holiday. First, they allow you to give exposure to multiple products at once so that your site visitors will get a broader understanding of what you offer. Second, customers will find a set of items that will give them what they need while costing less than if they purchase it piecemeal. It’s a win-win for everyone involved.
Join the Christmas Festivities on Social Media
Why should your aunt and uncle who decorate their home in a thousand twinkle lights every year have all the fun? The operative word in social media is “social,” so get out there and post some things about Christmas. The possibilities are endless – you can post your favorite Christmas songs, lighthearted news items, and even pics of dogs dressed as reindeer. All of these will garner you attention for the holiday.
Create a “12 Days of Christmas” Campaign
This is a tried-and-true marketing technique. Each day, you offer some kind of special discount on an item you think would make a perfect Christmas gift. Or perhaps you bundle up two or more items at a special price for one day only. Start small and then progress to something bigger, ending in a special discount that people will really get excited about. Ending on a high note will make you memorable.
Run a Few Pay-Per-Click Ad Campaigns
PPC ads have proven to be quite effective for thousands of businesses, and they’ll work for you, too. Christmas is the perfect time to stretch your marketing muscles with a few pay-per-click ads using targeted keywords that will bring customers to your site and get them to try you out. It’s also a great way to bring previous customers back again.
Are you looking for new ways to increase your company’s exposure and bottom line? What you really need is a team of marketing experts who will help you take your business to the next level. Well, you’re in luck because Madison Taylor Marketing just happens to have a team exactly like that in its employ. Give us a shout today and we’ll help you devise a marketing plan that will take you to the next level.