5 Types of Blogs to Attract People in Droves
Just about everyone has heard it said that blogging is the simplest and most effective means of drawing in a consumer audience, generating leads, and making sales. While this is certainly true, it’s important to keep in mind that the process of presenting your unique, valuable content via such a blog can be a bit of a challenge.
Whether you’re completely new to the blog scene or have already started generating posts on a regular basis, you could probably use some help in this area. Fortunately for you, our expert writers are more than happy to share some of their tips on choosing blog styles and formats that are most appealing to today’s readers. Take a look at their top 5 in order to draw some inspiration for your blog:
1. How To’s
People go online in order to find answers to their questions and to solve problems. Taking the time to brainstorm, anticipate those potential problems, and then generate posts which address the solution is the perfect way to attract visitors to your page — and keep them there. This type of post will walk readers through the process of completing a specific task, whether it’s cleaning an air conditioner filter or creating an ecommerce website. The more helpful your post is, the more likely it is that your content will be shared via social media, establishing your business as an industry authority.
We all want expert opinions when we’re learning about something new or making an important decision. Using your blog as a platform for sharing the opinions of experienced and educated individuals will pique the interest of your target audience and establish trust between consumers and your brand. This also gives you the opportunity to play around with audio and video tools.
Guess which type of blog post this is? You got it — it’s a list! Many bloggers have adopted list formatting as a means of catering to the shorter attention spans of readers. When people go online in search of information, they don’t want to have to pour through dense blocks of content in order to find what they’re looking for. Instead, they want a simple, brief, and to-the-point post. Breaking content up into shorter blurbs through numbered or bulleted lists makes the information appear less intimidating and more reader-friendly. In addition to this, readers generally perceive lists as having been generated in some type of ordered hierarchy which will inspire them to see the article through all the way to the end.
The checklist post is even more condensed than a list post. This format is most frequently used in cases where the goal is to convey quick instructions or other information as opposed to creating an intriguing storyline for readers to follow. The advantage to this type of article is that they are frequently bookmarked and shared amongst friends, which can significantly boost SEO. Why is this? Simply put, readers tend to absorb the information quickly and want to be able to spread the love and refer back to the post as they please.
5. Personal Stories
One of the best ways to differentiate your blog from the competition is to share personal stories that are unique to your brand. These stories can be very inspirational to readers and will help them feel more connected to your business. You might also consider obtaining permission to share the stories of your satisfied customers and clients as well.
As you can see, there are plenty of ways to present your content to your target audience. Feel free to play around with these formats in order to see which works best for you, or reach out to the pros at Madison Taylor Marketing for more tips and ideas.
10 Ways Your Social Strategy Should Change in a Post-COVID World
Looking forward to 2021, how should you continue to ride the sudden uptick in the effectiveness of social media and leverage the new optimism of a post-COVID world? Harvard Business Review has some suggestions.
The Value of Consistent Conversion Rate Optimization
Conversion rate optimization (CRO) is based on a simple premise: driving people to your website is all well and good, but if those visitors aren’t converting, then all the traffic your site receives is meaningless. So how can landing pages make the difference in your conversions? And what can you learn from the best in the business?