Blogging is Here to Stay — and We Love It!
The modern consumer is somewhat fickle and easily distracted. As our collective attention spans continue to shorten, and more and more people are gravitating towards short, to-the-point social media postings, it may leave you wondering whether blogging is still relevant in 2017.
We’re here to tell you that despite the changing and evolving of consumer trends, blogging is still extremely important, and this particular mode of marketing isn’t going anywhere anytime soon. After all, if blogging weren’t here to stay, we wouldn’t be here writing a blog at this very moment, nor would we be so in love with the blogging concept, now would we?
So, what is it that makes blogging such a staple in the world of marketing, and why does it remain so valuable even in 2017? Here’s a look at why blogging is so essential to your brand.
It Supports the SEO Strategy
As long as your customers are taking to the internet, you’re going to need to have a strong, healthy relationship with the blogosphere. Blogging is one of the simplest yet most effective means of boosting SEO and helping your prospective clients discover your brand. Creating relevant, topical, and helpful content that’s designed with your client in mind will draw new customers to your front door and hold their interest long enough for you to get your marketing message across.
It Allows You to Be Wherever Your Audience Is
Just because a large percentage of your target audience is on social media platforms doesn’t mean that ALL of your customers are spending their time there. As a marketer, you need to be available wherever your consumers are so that they can communicate and engage with you in a forum that is most comfortable for them. Some people, for example, prefer to research products and services by reviewing the information available in a blog post. Having this type of content available to your target audience is imperative if you hope to connect with everyone.
It Boosts Brand Credibility
Online consumers are more likely to trust brands that maintain a blog. First of all, an active blog proves to your audience that you’re current and up-to-date with what’s going on in your industry and in the world. Secondly, it demonstrates that you are a true thought leader in your community, adding to your overall level of credibility.
It Goes Hand-in-Hand With Your Social Networking
Maintaining an active, relevant blog is the perfect compliment to your social campaign. In fact, blog and social channels actually feed off of each other. Whenever hot topics arise on Facebook, Twitter, or other platforms, you can take the opportunity to generate fresh, timely content for your blog. That blog content, then, can be linked back to your social profile to add content to that forum as well.
It Allows for Value Transactions
Blogs provide a means for you and your existing and prospective customers to share valuable information with each other. For your part, you’re working to create powerful, relevant, helpful content based upon your audience’s interests and needs. In exchange, your readers invest their time and may make the decision to share your content with others or to provide you with their lead information.
It Lets Your Personality Shine
Blogging is still one of the best ways to let your brand’s unique personality shine in a world of countless competitors. Writing blogs gives you the opportunity to share authentic stories, elicit powerful emotional responses, write up case studies, and give your readers a true glimpse of who you are as a brand.
It Keeps You Competitive
If nothing else convinces you that blogging is here to stay, the fact that your competitors are still blogging will drive that point home. If you’re not loving the blogosphere and your competition is, guess who’s going to garner the most attention? Hint: It isn’t gonna be you. If you want to stay ahead of the pack, you’ve got to embrace blogging.
Need some help giving your business blog a modern makeover? Let the pros at Madison Taylor Marketing give you a hand today!