Who are you as a brand? Establishing a brand that customers identify with and feel connected to is an important […]

We talk a lot about branding — how important it is to establish a brand, how you need a coherent […]

In 1987, Dietrich Mateschitz discovered an “energy tonic” in Thailand, designed to make the drinker alert and awake. He partnered […]

Easter is coming up, and that means lots of kids will be expecting a visit from the Easter Bunny. But […]

The B2B world has a reputation for being kind of bland and boring — you’re marketing to businesses who know […]

Consistency in your branding is crucial — people will start to assign a personality to your brand, whether you like […]

On September 6th, during the third quarter of the NFL season opener, Nike aired a new TV ad titled “Dream […]

There was a time when Kodak was the king of the photography world. Kodachrome film captured the Kennedy assassination and […]

Your personal brand is not so different from your business brand — it’s an image you present to the world. […]

Branding is tough, partly because it’s so intangible. It’s hard to point to exactly what constitutes a company’s brand, but […]