Branding
Articles
6 Storytelling Tips to Get your Brand Message Across
There’s too much marketing in the world for anyone to pay attention to it all. We say this as marketers who are regularly putting more messaging out there, so we know it’s true. But that doesn’t mean that you’re wasting your time trying to get your brand’s message across — it just means you’ll have to find another way to stand out.
Quick and Easy Ways to Grow Your Brand
Who are you as a brand? Establishing a brand that customers identify with and feel connected to is an important part of achieving small business success, and it’s not as easy as a catchy slogan and an attractive logo to slap onto your products and business cards.
Why Branding is Important for Marketing
We talk a lot about branding — how important it is to establish a brand, how you need a coherent message and image when you talk about your company, and how a good brand can elevate your business to a new level.
How Marketing Turned Red Bull Into A Cultural Icon
In 1987, Dietrich Mateschitz discovered an “energy tonic” in Thailand, designed to make the drinker alert and awake. He partnered […]
Marketing Tips For The Easter Bunny
Easter is coming up, and that means lots of kids will be expecting a visit from the Easter Bunny. But […]
How To Stand Out In A Crowded B2B Industry
The B2B world has a reputation for being kind of bland and boring — you’re marketing to businesses who know […]
What’s Your Brand Personality? Finding Your Voice
Consistency in your branding is crucial — people will start to assign a personality to your brand, whether you like […]
How Nike And Colin Kaepernick Changed The Branding Game
On September 6th, during the third quarter of the NFL season opener, Nike aired a new TV ad titled “Dream […]
Marketing: Impossible – How Kodak Died
There was a time when Kodak was the king of the photography world. Kodachrome film captured the Kennedy assassination and […]
Does Your Personal Brand Belong in Your Business’s Marketing?
Your personal brand is not so different from your business brand — it’s an image you present to the world. […]
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