Articles
The global commodity industry valued by the trillions has established a highly competitive landscape through the years. Professionals within the […]
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Although having a website is fundamental for any business, there is a need for a business to have an app. […]
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We like stories. Humans are hardwired to listen to stories, and that’s more than just marketing practice: That’s scientific fact. […]
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Branding as an employer is the process of creating a reputation that reflects your values and represents your company’s values. […]
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As the idea of “blanding” continues to circulate within the marketing community, we feel it’s the perfect time to discuss […]
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Not every marketing campaign or strategy can be a winner, but we learn just as much from the failures as […]
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Achieving an authentic brand voice requires careful consistency in planning and execution. It can take years to build. Then, at a moment’s notice, your brand can be called on to respond to a crisis that its carefully crafted voice really wasn’t designed to address. There is no one-size-fits-all advice to the use of brand voice in crisis responses, but what we do know is that you absolutely need a clear understanding of your brand’s values and be able to relate those values to the crisis at hand.
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Your brand requires consistent attention to maintain it’s relevance and success. It may be difficult to determine when your branding has become tired or no longer resonates with your desired customers. To assist, here are key signs to help identify whether your brand is in need of a refresh.
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