Content Marketing
Articles
How to Align Your Marketing and Your Mission
Every brand has a mission. Some call it a reason to get out of bed in the morning. Some just call it a “why.” Whatever you call it, there’s more to your brand than just turning a profit. There’s a reason that your company needed to exist rather than all the other companies that work in your space.
Interactive Storytelling and Content Marketing
Content marketing is a bit of an art form. Anyone can pump out a dozen dry, boring blogs a month about whatever their specialist subject is, but not everyone can make content that people actually want to come back to, boosting their website up the ranks and creating real relationships.
Creating Content to Push Leads Over the Edge
Content marketing works — that’s why everyone’s doing it. According to one survey, more than 90 percent of organizations use content in their marketing efforts, and the Content Marketing Institute assures us that content marketing generates three times as many leads as outbound marketing — for about a third the cost.
Your 2020 Content Marketing Checklist
It’s official: 2020 is here. We’re closer to 2050 than we are to the year Indiana Jones and the Last […]
Content Marketing vs. Paid Advertising — What to Consider
If you’re a business owner, you’re constantly trying to grow your reach, increase brand awareness, bring in new customers, and […]
How To Tell Better Stories
Here’s some information that won’t surprise you: there is a lot of content on the internet. There are 474,000 tweets, […]
How Personalized Content Will Save Your Marketing
It’s no secret that customers these days are overwhelmed with marketing messages. Every day, customers will be exposed to tens […]
How to Use Content Marketing to Boost Organic Rankings
Why do we care so much about organic search? Think of it like foot traffic. For decades, if you owned […]
Why Content is Important Even When People Aren’t Reading It
Remember back in 2010 when Google made a playable Pac-Man doodle? The average homepage visitor spent an extra 36 seconds […]
How to Gauge if Your Content Marketing Efforts are Working
Back in 2008, Seth Godin declared that “content marketing is all the marketing that’s left.” 11 years later, it looks […]
3 Tips For Written Content in a Video-Obsessed World
Video marketing is enjoying a heyday. Cheap data and fast internet speeds mean that anyone can watch videos on mobile […]
How To Tell When Your Content Marketing Is Not Working
The verdict is in: content marketing is still king. Whether you’re sending emails, publishing blog posts, or running an array […]
Fixing The Gaps In Your Content Marketing
Content marketing is today’s marketing — the old “spray and pray” approach of simply putting your brand in front of […]
How To Write For Every Stage Of The Buyer’s Journey
Have you ever walked into a grocery store and seen a snack you’d never heard of — one that was […]
Guinness Is Good For You: What Guinness Can Teach Us About Content Marketing
This year, Guinness celebrates its 260th anniversary, and on St. Patrick’s Day, some 17 million pints of Guinness’s world famous […]
How To Get Your Customers To Tell Your Story For You
User-generated content (UGC) has exploded in recent years, from customer advocates all the way up to the biggest names in […]
Making The Best Of Your Business Blog
Putting the time and effort into maintaining a blog for your business is worth it — rattling off a low-quality […]
How To Find Images For Your Blog
A good image can make or break your blog post or web page — it’s important to strike the right […]
6 Tips For Optimizing Your Video Marketing
Video content is everywhere these days. The number of people watching video content online is growing every day, and video […]
Consider These Three Things When Building Content
So you’re convinced that an inbound marketing strategy is right for you and your business, and now you need to […]