Marketing Alignment

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In-House or Consultancy — How To Optimize Marketing Leadership

As your company grows, you’ll find that your marketing needs grow with it. What could initially be handled by a […]
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Marketing ROI Is No Longer a Myth — 5 Ways to Measure Your ROI

Marketing has always been a relatively ephemeral field to track — you might put an ad in the paper and […]

Creating Sales and Marketing Alignment in 2021

The marketing world is constantly evolving. Most recently, we’ve seen a major and sudden pivot to digital, remote, and contactless […]
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Calculating the True Value of a Lead

Digital marketing revolves around acquiring and converting leads. In order to analyze whether or not your marketing efforts are working, you need to know not only how many leads are being generated, but how much each lead is costing your organization and how much revenue each lead is bringing in. Here are some things to consider.
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Convincing Your Sales Team to Buy Into CRM Software

Salespeople tend to be resistant to changes in their routines — sales is an art form, and they often don’t appreciate the addition of cumbersome software and tracking tools to their techniques. Despite their hesitation, a CRM is one of the most valuable additions to your organization’s tech stack. A CRM can make your entire organization, from marketing to sales to service, more efficient and streamline throughout the sales process. Here’s how to convince your salespeople of the importance of a CRM.
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5 Signs You’re Reaching the Wrong Customers

If you’re not targeting the right audience with your marketing and branding, you’re wasting time and money to get your brand in front of people who aren’t interested. To ensure you’re reaching the right people with your marketing, there are a few things to look out for.
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Mastering the Sales to Client Services Handoff

Keeping your existing customers happy means assisting them at every step of the way, which is why the handoff from sales to service is a crucial step. A smooth transition from sale to onboarding to the Client Services team ensures that an account is being managed properly during a vital time in the beginning of the client relationship. How can you make that happen?
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5 Ways Your Marketing Department Can Support Your Sales Team

Rather than siloing your departments, asking marketing to generate leads and attention and then asking sales to “go out and sell,” consider how your marketing department or agency can assist your sales team.
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How Technology Can Help Sales-Marketing Alignment

One of the most important synergies in your company is the cooperation between your sales and marketing teams. In fact, the failure to align sales and marketing departments is the number one reason that an organization’s annual revenue plateaus or even declines. Today, there are multiple technology solutions created with the purpose of solving the misalignment between sales and marketing, resulting in a more efficient company. How can technology help?
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5 Tips For Successfully Managing a Remote Meeting

Thanks to the seismic shift in the modern work environment caused by the pandemic in 2020, remote meetings are a fact of life for many office workers across the U.S. However, even with modern technology, to successfully conduct a remote meeting requires some additional work on the leader’s part. If you’re going to be hosting remote meetings in the future, here are a few best practices to consider.
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Marketing Mishaps — 8 Big Mistakes You Might Be Making

One thing’s for sure — now, more than ever, you can’t afford to waste time, money, or human resources. This is the time to take a serious look at the way your marketing is being done and keep a sharp eye out for any of these major mistakes that might be holding you back.
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How Marketing Can Support Customer Success in Hard Times

Your job doesn’t end when you get someone to make a purchase — in fact, it’s just beginning. Returning customers are your best source of income, given that they can bring in business themselves. In fact, the ROI on a returning or repeat customer is between five and 25 times better than that of attracting a new customer, depending on who you ask.
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Why Your Customer Success and Marketing Teams Should Get Along

The handoff between marketing — the team that gets people in the door — and customer success — the team that keeps them happy once they’re in — has to be seamless. Why is this handoff so important? Keep reading.
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Ways to Align Sales and Marketing from the Bottom Up

The feud between sales teams and marketing teams is a tale as old as time. To hear the sales team’s side of things, the marketing team is too eager to turn prospects into leads, so they’re handing over leads that aren’t qualified and are hard to convert. From the marketing team’s perspective, the sales team isn’t working hard enough to convert qualified leads.

When Does a Lead Go From Marketing to Sales? Optimize Your Lead Handoff Strategy

The biggest speed bump in the process of turning a stranger into a customer historically comes from one place — […]

Why ABM Needs Sales and Marketing Alignment

ABM is the latest and greatest strategy for B2B companies, but it requires an all-in mentality. Historically, a drastic switch […]

The 67% Goal — Sales and Marketing Stats You Should Know

Here’s the important number right up front: businesses that prioritize sales and marketing alignment close sales 67 percent more effectively. […]

Why Smarketing is More Than a Buzzword

Sales and marketing teams haven’t always gotten along. Both departments are working toward the same goals — to boost the […]

How to Help Marketing and Sales Learn to Love One Another

Sales and marketing are both cogs in the same machine — they’re both trying to draw in leads, convert them […]
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Keeping Customers vs. Making New Ones: The Ideal Balance

You’ve heard it a million times before: it’s far more expensive to make a new customer than to keep an […]
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