Articles
As your company grows, you’ll find that your marketing needs grow with it. What could initially be handled by a […]
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Marketing has always been a relatively ephemeral field to track — you might put an ad in the paper and […]
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The marketing world is constantly evolving. Most recently, we’ve seen a major and sudden pivot to digital, remote, and contactless […]
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Digital marketing revolves around acquiring and converting leads. In order to analyze whether or not your marketing efforts are working, you need to know not only how many leads are being generated, but how much each lead is costing your organization and how much revenue each lead is bringing in. Here are some things to consider.
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Salespeople tend to be resistant to changes in their routines — sales is an art form, and they often don’t appreciate the addition of cumbersome software and tracking tools to their techniques. Despite their hesitation, a CRM is one of the most valuable additions to your organization’s tech stack. A CRM can make your entire organization, from marketing to sales to service, more efficient and streamline throughout the sales process. Here’s how to convince your salespeople of the importance of a CRM.
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Keeping your existing customers happy means assisting them at every step of the way, which is why the handoff from sales to service is a crucial step. A smooth transition from sale to onboarding to the Client Services team ensures that an account is being managed properly during a vital time in the beginning of the client relationship. How can you make that happen?
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Rather than siloing your departments, asking marketing to generate leads and attention and then asking sales to “go out and sell,” consider how your marketing department or agency can assist your sales team.
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One of the most important synergies in your company is the cooperation between your sales and marketing teams. In fact, the failure to align sales and marketing departments is the number one reason that an organization’s annual revenue plateaus or even declines. Today, there are multiple technology solutions created with the purpose of solving the misalignment between sales and marketing, resulting in a more efficient company. How can technology help?
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