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How to Run a Sales and Marketing Meeting

Sales and marketing alignment runs on clear communication — for both departments to realize common goals, they need to stay […]

3 Ways to Encourage Collaboration With Remote Teams

The work-from-home movement has been growing for years, and it got a major boost forward during 2020. Significant companies employing […]
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5 Steps For Successfully Onboarding a New Marketing Agency

When you hire a new agency, there’s a lot you should look for — primarily transparency, communication, and experience. But the search process is just the first step. A successful relationship between your organization and your marketing agency depends on a successful onboarding. With that in mind, here are a few of the steps you should expect.
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What to Ask When Looking for a New Marketing Agency

Whether you're actively in the process of exploring a new agency or reconsidering your current partnerships, the following are some questions to consider to guide your decision.
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Common Struggles With Your Marketing Agency (and How to Solve Them)

If you want to continue a long-term, productive relationship with your agency, you’ll need to be able to solve problems when they arrive. Here are a few common roadblocks you may encounter with an agency and how to address them to get back on track.
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An Open Letter to a Marketing Director from an Agency

To whichever marketing director, CMO, or other marketing head honcho it may concern, It’s us, your friendly neighborhood marketing agency. We know, we haven’t always gotten along, but remember: we’re on the same team! We’re both very good at sniffing out insights and turning them into action, and we’re both proud of it, which is why we have a history of butting heads sometimes.
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How to Tell if a Marketing Agency is a Good Fit for Your Organization

You’re hiring an agency to solve a problem — lack of bandwidth, lack of resources, a fresh new take, or simply a new perspective on marketing efforts that aren’t working. You need to know that your new agency will solve that problem. Here’s what to look for.
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What Makes a Good Marketing Agency

So you’re shopping for a new marketing agency. Maybe you’ve grown beyond the capacity of your current agency, maybe you just started your company or you need to get your name out there. Whatever the reason, we’re here to help. So what should you look for in an agency? We’ve got some ideas.

Super Bowl Commercials 2020: The Hits and Misses

The Super Bowl has come and gone, and it’ll go down in history as one of the good ones. Patrick Mahomes became the youngest person in history to win Super Bowl MVP, along with a few other superlatives to add to his resume, and the Chiefs came back from their third double-digit deficit in one postseason to take home the Lombardi Trophy.

Marketing Fails and What To Learn From Them

Everyone wants to stand out, and marketers are no exception. Sometimes, though, marketers go a little too far in their efforts to come up with unique, memorable campaigns — occasionally with significant financial consequences. Here are a few of the most misguided campaigns from the last year.

Is It a Good Fit? Evaluating Partnerships for Your Brand

You’ve worked hard to build your brand and prove your use to your clients — but as the saying (almost) […]

7 Questions to Ask Your Marketing Agency

Whether you’re on the verge of partnering with a new digital marketing agency or you want to make sure you’re […]

Marketing in 2019 — the Year in Review

2019 is coming to a close, and that means vacations, shopping, and best-of lists. It also means that it’s time […]

The Best Holiday Marketing Campaigns

The holiday season is fast approaching, and you’ve doubtless seen Christmas-specific marketing campaigns everywhere you go in the last few […]

Why You Should Focus on the Climate — Without Greenwashing

Climate change is at the front of everyone’s mind. While there is still a small (but extremely vocal) minority that […]

Should You Hire a Marketing Agency or Do the Work In-House?

Your business needs marketing. In today’s world, crowded with brands, startups, and advertising messages in every direction, that’s not really […]

E-Scooters Have An Image Problem

E-scooters, like so many other startups, seemed like a great idea at the time. They’re easy to find, fun to […]

Why Were So Many Super Bowl Commercials About Robots?

Robots are nothing to worry about. At least, that’s what this year’s Super Bowl commercials would have you believe. No […]

What Business Leaders Can Learn From Marie Kondo

If you watch Netflix at all, you’ve doubtless seen Marie Kondo’s show Tidying Up in your suggestions. Maybe you’ve even […]

Why Smart People Make Stupid Mistakes

You know this to be true: when someone else makes a mistake, it’s because they’re incompetent, stupid, and should never […]
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