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How to Tell if a Marketing Agency is a Good Fit for Your Organization

You’re hiring an agency to solve a problem — lack of bandwidth, lack of resources, a fresh new take, or simply a new perspective on marketing efforts that aren’t working. You need to know that your new agency will solve that problem. Here’s what to look for.

What Makes a Good Marketing Agency

So you’re shopping for a new marketing agency. Maybe you’ve grown beyond the capacity of your current agency, maybe you just started your company or you need to get your name out there. Whatever the reason, we’re here to help. So what should you look for in an agency? We’ve got some ideas.

Super Bowl Commercials 2020: The Hits and Misses

The Super Bowl has come and gone, and it’ll go down in history as one of the good ones. Patrick Mahomes became the youngest person in history to win Super Bowl MVP, along with a few other superlatives to add to his resume, and the Chiefs came back from their third double-digit deficit in one postseason to take home the Lombardi Trophy.

Marketing Fails and What To Learn From Them

Everyone wants to stand out, and marketers are no exception. Sometimes, though, marketers go a little too far in their efforts to come up with unique, memorable campaigns — occasionally with significant financial consequences. Here are a few of the most misguided campaigns from the last year.

Is It a Good Fit? Evaluating Partnerships for Your Brand

You’ve worked hard to build your brand and prove your use to your clients — but as the saying (almost) […]

7 Questions to Ask Your Marketing Agency

Whether you’re on the verge of partnering with a new digital marketing agency or you want to make sure you’re […]

Marketing in 2019 — the Year in Review

2019 is coming to a close, and that means vacations, shopping, and best-of lists. It also means that it’s time […]

The Best Holiday Marketing Campaigns

The holiday season is fast approaching, and you’ve doubtless seen Christmas-specific marketing campaigns everywhere you go in the last few […]

Why You Should Focus on the Climate — Without Greenwashing

Climate change is at the front of everyone’s mind. While there is still a small (but extremely vocal) minority that […]

Should You Hire a Marketing Agency or Do the Work In-House?

Your business needs marketing. In today’s world, crowded with brands, startups, and advertising messages in every direction, that’s not really […]
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