What to Ask When Looking for a New Marketing Agency
Whether you're actively in the process of exploring a new agency or reconsidering your current partnerships, the following are some questions to consider to guide your decision.
Common Struggles With Your Marketing Agency (and How to Solve Them)
If you want to continue a long-term, productive relationship with your agency, you’ll need to be able to solve problems when they arrive. Here are a few common roadblocks you may encounter with an agency and how to address them to get back on track.
An Open Letter to a Marketing Director from an Agency
To whichever marketing director, CMO, or other marketing head honcho it may concern, It’s us, your friendly neighborhood marketing agency. We know, we haven’t always gotten along, but remember: we’re on the same team! We’re both very good at sniffing out insights and turning them into action, and we’re both proud of it, which is why we have a history of butting heads sometimes.
How to Tell if a Marketing Agency is a Good Fit for Your Organization
You’re hiring an agency to solve a problem — lack of bandwidth, lack of resources, a fresh new take, or simply a new perspective on marketing efforts that aren’t working. You need to know that your new agency will solve that problem. Here’s what to look for.
What Makes a Good Marketing Agency
So you’re shopping for a new marketing agency. Maybe you’ve grown beyond the capacity of your current agency, maybe you just started your company or you need to get your name out there. Whatever the reason, we’re here to help. So what should you look for in an agency? We’ve got some ideas.
Super Bowl Commercials 2020: The Hits and Misses
The Super Bowl has come and gone, and it’ll go down in history as one of the good ones. Patrick Mahomes became the youngest person in history to win Super Bowl MVP, along with a few other superlatives to add to his resume, and the Chiefs came back from their third double-digit deficit in one postseason to take home the Lombardi Trophy.
Marketing Fails and What To Learn From Them
Everyone wants to stand out, and marketers are no exception. Sometimes, though, marketers go a little too far in their efforts to come up with unique, memorable campaigns — occasionally with significant financial consequences. Here are a few of the most misguided campaigns from the last year.