Sales and Marketing Alignment

Why Your Customer Success and Marketing Teams Should Get Along

There’s an old story that P.T. Barnum, one of history’s greatest showmen, used to get annoyed that people lingered too […]

Ways to Align Sales and Marketing from the Bottom Up

The feud between sales teams and marketing teams is a tale as old as time. To hear the sales team’s […]

When Does a Lead Go From Marketing to Sales? Optimize Your Lead Handoff Strategy

The biggest speed bump in the process of turning a stranger into a customer historically comes from one place — […]

Why ABM Needs Sales and Marketing Alignment

ABM is the latest and greatest strategy for B2B companies, but it requires an all-in mentality. Historically, a drastic switch […]

The 67% Goal — Sales and Marketing Stats You Should Know

Here’s the important number right up front: businesses that prioritize sales and marketing alignment close sales 67 percent more effectively. […]

Why Smarketing is More Than a Buzzword

Sales and marketing teams haven’t always gotten along. Both departments are working toward the same goals — to boost the […]

How to Help Marketing and Sales Learn to Love One Another

Sales and marketing are both cogs in the same machine — they’re both trying to draw in leads, convert them […]

Keeping Customers vs. Making New Ones: The Ideal Balance

You’ve heard it a million times before: it’s far more expensive to make a new customer than to keep an […]

What You Need to Know About Co-Marketing

Marketers are always looking to maximize the return on their time, effort, and money. So what if another company’s marketing […]

Why Your Sales And Marketing Teams Need To Get Along

It’s a tale as old as time — sales teams and marketing teams don’t get along. Both sides should be […]
Essential Marketing

The Secret Sauce

Integrating all things digital to make your sites and applications do what you want.

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