SEO
Articles

What Your SEO Agency Isn’t Telling You

Not every SEO company is the same, and there will always be a few bad apples who will massage the numbers a bit to make it look like they’re helping more than they actually are. The problem is, SEO reporting can be complex, and it’s hard for the average person to know what they’re looking at. If you’re worried that you’re not getting the best bang for your buck from your SEO agency, here’s what to look for.

How UX Will Affect Google Search Rankings

Remember the old days of Google? When you had to type everything exactly right and memorize all kinds of Boolean operators to get a result that was relevant to what you were looking for? (If you don’t know what a Boolean operator is, consider yourself lucky.)

The Relationship Between SEO and Social Media

If you’re building a marketing strategy, SEO and social media are two phrases that you’ve probably heard a lot. SEO is especially important in the inbound marketing world, which relies on potential customers finding you through their own research process — a process that often involves organic search.

SEO 101: The Beginner’s Guide to Search Engine Optimization

When you hear the term “Search Engine Optimization,” it can be intimidating. Well, it is and it isn’t. On the […]

4 Google Updates You Should Know About

Marketing is a moving target, and maybe no aspect of the marketing world shifts faster than the world of SEO […]

SEO vs PPC — Where Should You Focus Your Budget?

It’s a common question in the content marketing world — should I spend my money and time on building SEO? […]

What’s Search Intent Optimization? And How Should It Inform Your Content?

Google processes over 70,000 searches per second — you can visualize that ridiculous number here — for a total of […]

Boosting SEO — Should Your Content Be Framed As A Question?

Most people will see the title of your content first — depending on the context, it might be accompanied by […]

The 5 Most Common SEO Mistakes You Might Be Making

SEO is one of the most important disciplines for any marketer, especially in the digital world. Trying to keep up […]

This Ain’t Your Mama’s SEO

As marketers, we’ve always prided ourselves on our ability to keep up with trends. But in the last few years, […]
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