Social Media Marketing
10 Ways Your Social Strategy Should Change in a Post-COVID World
Looking forward to 2021, how should you continue to ride the sudden uptick in the effectiveness of social media and leverage the new optimism of a post-COVID world? Harvard Business Review has some suggestions.
How to Use LinkedIn Live to Reach Your Audience
LinkedIn Live launched back in 2017, and it’s been quite a success. According to LinkedIn, video content is growing faster than any other type of content on the platform. It’s also five times more likely to generate conversion and 20 times more likely to be shared.
5 Ways to Integrate Email and Social
People have been ringing the death knell for email marketing for more than a decade, but email marketing is one of the most efficient uses of your marketing dollars available.
How To Optimize Your Visual Strategies For Lead Generation On Social Media
Lead generation lives somewhere between marketing and sales — as a result, it can be difficult for marketing teams and […]
How Community Management is Different From Social Media Management (And Why You Need Both)
Social media management and community management sound like two names for the same job — after all, isn’t the community […]
Let’s Chat About Micro-Influencers and How They Can Grow Your Brand
In the last seven years, Instagram has gone from a brand-new service to an 800-million-user juggernaut. Those users spend an […]
Social Media – More Than a Pastime; It’s Critical to Your Marketing Strategy
When you hear the words “social media,” what immediately springs to mind? Is it the conversations between friends and family […]