Social Media Marketing
Articles

Businesswoman hands using laptop with icon social media and social network, Marketing concept.

10 Ways Your Social Strategy Should Change in a Post-COVID World

Looking forward to 2021, how should you continue to ride the sudden uptick in the effectiveness of social media and leverage the new optimism of a post-COVID world? Harvard Business Review has some suggestions.
women working at home with headset on waving at computer

How to Use LinkedIn Live to Reach Your Audience

LinkedIn Live launched back in 2017, and it’s been quite a success. According to LinkedIn, video content is growing faster than any other type of content on the platform. It’s also five times more likely to generate conversion and 20 times more likely to be shared.
paper arranged in the shape of a chat bubble

5 Ways to Integrate Email and Social

People have been ringing the death knell for email marketing for more than a decade, but email marketing is one of the most efficient uses of your marketing dollars available.

How Social Media Helps Your Integrated Marketing

Integrated marketing was a little slow getting off the ground, but it has taken off and flown in the last […]

Making Social Part of the Conversion Conversation for B2B

If you’re a B2B business, there’s a good chance you’ve been neglecting social media as part of their marketing plan. […]

Why Instagram Is Considering Hiding Likes

On April 30, Instagram announced at the F8 developer conference that they would be testing a new feature that would […]

The State of Live Video in 2019

The year was 2016 — Pokemon Go was released, the pool turned green at the Summer Olympics, and the Chicago […]

Marketers On Social Media — Here’s What Not To Do

In only a decade, social media marketing has gone from a fringe market to bringing in nearly $10 billion a […]

How To Drive Instagram Traffic To Your Website

As social media marketing channels go, Instagram is kind of the odd one out. You can post great content and […]

Social Media Marketing Faux Pas And How To Avoid Them

Marketing on social media is undeniably a good way to reach a large, well-targeted audience. The problem is that social […]

How Micro-Influencers Can Boost Your Brand

As of March 2019, there are 15 Instagram accounts with more than 100 million followers. One is Instagram itself, and […]

5 Social Media Trends To Watch In 2019

Creating and cultivating an audience online isn’t a passive process any more — your social media followers want to converse, […]

How Social Media Can Make A Customer For Life

In July of 2018, a blogger and writer named Rosey Blair published a series of Instagram stories that were then […]

How To Optimize Your Visual Strategies For Lead Generation On Social Media

Lead generation lives somewhere between marketing and sales — as a result, it can be difficult for marketing teams and […]

How To Maintain A Passionate Social Media Community

You can’t overestimate the usefulness of a good social media community. It’s a crowd of customers who are explicitly interested […]

How Community Management is Different From Social Media Management (And Why You Need Both)

Social media management and community management sound like two names for the same job — after all, isn’t the community […]

How Do Your Customers Use Social Media?

We don’t need to tell you by now that social media is a big deal. You know that, and you’ve […]

Let’s Chat About Micro-Influencers and How They Can Grow Your Brand

In the last seven years, Instagram has gone from a brand-new service to an 800-million-user juggernaut. Those users spend an […]

Social Media – More Than a Pastime; It’s Critical to Your Marketing Strategy

When you hear the words “social media,” what immediately springs to mind? Is it the conversations between friends and family […]

Is It Time to Invoke Snapchat For Your Site’s Content?

Snapchat launched seven years ago and was initially thought of as an also-ran in the realm of social media platforms. […]
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