Articles
Over the course of the last 20 years or so, Facebook has expanded from simple status updates to business pages, instant messaging, and the acquisition of major tech startups like Instagram and WhatsApp. The acquisitions in particular have garnered some unwelcome attention from regulators who think that Facebook should be broken into smaller pieces for anti-trust reasons. But what if Facebook didn’t need to be broken up? What if the world of social media users did it for them?
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For football fans, Super Bowl LV was nothing to write home about. As marketers, we were more focused on the commercials. Unfortunately, this was an odd year for commercials, too. Here are some of the highlights and lowlights from the big game.
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In 2020, our reliance on technology only strengthened, when the landscape of the business world changed and the prevalence of remote work skyrocketed. With new solutions cropping up every day, these are the key trends we’re keeping an eye on in 2021.
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By now, everyone on the internet has heard some version of the story about Reddit stock traders taking on billion-dollar hedge funds, all revolving around the stock for the ailing video game retailer Gamestop (GME). But what actually happened? And how did a disorganized group of investors manage to put pressure on some of the wealthiest organizations in the world?
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When you’re first starting your company, marketing is a much simpler proposition — one you can probably handle yourself with a single in-house employee. As your business grows, your marketing needs will become more complex and you may not be able to keep up. Is it time for you to bring in outside help? Here are a few signs to look out for.
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It can be a challenge to get inside the minds of your customers. But developing a successful marketing strategy requires non-stop effort to understand how your customers make decisions, what they prioritize, and what factors lead them to purchase. A crucial part of that process is understanding the buyer’s journey — the series of steps that your customers take between first becoming aware of your product and making the final decision to purchase.
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Marketing has always been an evolving industry. Technological advances have made it easier than ever to track, plan, and execute campaigns across multiple channels. This while the number of channels has grown substantially in the last decade. Planning requires considering trends in the micro and macroeconomic spaces. The COVID-19 pandemic has upended the American economy to an unprecedented extent, and social issues like Black Lives Matter and climate change have put new pressures on companies and brands to take a stand.
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When a crisis hits, many business leaders are caught flat-footed, unable to take decisive action. Generally, the reason for their inaction is the same — when everything goes wrong, the usual playbook no longer applies, which means they’re flying blind in a storm. There are some businesses, however, that seem to thrive in a crisis and emerge out the other side stronger.
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