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How to Turn Casual Web Visitors Into Engaged Leads

Bringing in website visitors is all well and good, but unless you’re running an ad-supported site, visitors aren’t keeping the lights on. You need to turn those visitors into leads so you can turn those leads into paying customers. The broader part of your strategy is simple, even if it's not easy. Make a good product, write good content, and market your content so that the right people visit your website. That's the basis for getting the kind of visitors you want to convert in the first place, but we're not here to talk about that. We're here to talk about what happens once a visitor arrives at your website.

Why You Should Be Optimizing for Conversions

Website owners love to brag about their visitor counts. Hundreds of thousands of people visit this site every day, so we’re doing well, right? If your website is a news site or blog whose revenue is powered by advertising, then high visitor counts translate directly to increased revenue.

5 Analysis Tools Your Website Needs

Having a website is crucial to any modern business. It’s the hub of your entire business, allowing you to inform your customers and put forth whatever message is most important to you and your business. It’s where you host your blog, where you build landing pages to turn prospects into leads, and maybe even where you sell your product directly.

The Importance of a Website in Your Turnaround Plan

We’re in the midst of possibly the most disruptive global crisis since World War II — the COVID-19 pandemic has ravaged individual lifestyle, communities, governments, and businesses across the globe. In the United States alone, more than 30 million people have filed for unemployment since mid-March, constituting almost a fifth of the workforce.

What Is Breadcrumb Navigation, and How Should You Be Using It?

In the famous fairy tale Hansel and Gretel, the two children drop crumbs of bread in the forest to help […]

What is Link Building, And Why Should You Care?

What’s link building? Simply put, link building is the process of acquiring links from other pages to your own. Hyperlinks […]

How Much Should a Good Website Cost?

Determining how much a website costs by looking at it is a lot like trying to guess what a car […]

Signs That Your Website Needs an Overhaul in 2018

Fill in the blank: “Opinions are like ______. Everyone has one.” If you said “websites,” then you’re absolutely correct. Oh, […]

How to Launch a Kick-Ass Website

Lesson One: Engage readers. Make a great first impression.    Did you know the majority of prospective customers these days […]

12 Plug-ins for Your WordPress Website to Help Rock Online Marketing

If you’ve got a lot of time on your hands, we challenge you to hop onto WordPress and check out […]
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