Chocolate and Peanut Butter? Almost as Tasty as Marketing and Social Media!
Content Marketing and Social Media: A Recipe for Success
Gather the Right Ingredients
Without the right ingredients, your campaign is doomed from the start. In the case of marketing, your ingredients must be centered around your target audience. This means taking a step back and evaluating who your current and prospective customers are, and what drives them. What type of information do they want to know about your brand? What are their pain points and needs? What knowledge and solutions do you have to offer? What values and causes resonate with them? Which social media platforms do they utilize? Your knowledge of your target audience will serve as the ingredients for your content and social marketing strategy. Prioritize each “ingredient” and make sure to incorporate them into your content accordingly.
When making PB chocolate chip cookies, it’s important to find the right balance between the peanut butter and the chocolate chips. Think of your content as your chocolate chips – you’ve got to have a lot of it in order to give the people what they want and what they need. Social media is your peanut butter – a moderate amount goes a long way. You don’t want to post so frequently that people start to tune you out. Know that a lower, consistent volume of social media posts of a high quality will add much more to your “cookie” than an overwhelming number of useless posts.
Before you serve your cookies, you want to make sure that they’re actually good! Consider your content and social media posts from the standpoint of a consumer. Would YOU want to read it? Would YOU consider the content to be valuable and interesting? Even after your content has been published, we encourage you to crunch the numbers and utilize analytics tools to make sure that your readers are digging the flavor as much as you are.
Keep It Fresh
A cookie only stays warm and gooey for so long. You need to be prepared to routinely whip up a fresh batch of content and social media posts so that you can appease your audience’s appetite.