Does Your Marketing Campaign Need More Cowbell?
Have you ever felt like your marketing campaign is missing something? You can’t quite put your finger on it. On paper, it seems like you’re doing everything right, but in execution, it just appears to be a little flat. You feel like it needs something a little extra in order to take you where you need to be going.
We regret to inform you that you may be suffering from a serious case of lack of cowbell. For those who aren’t familiar with the immortalized SNL skit, the story follows a rock band playing flawlessly, but their recording manager (played by Christopher Walken) disagrees. He insists that the song needs more cowbell, and he can’t get enough!
In the same way, you might feel like your marketing campaign is going pretty well, but your customers could disagree. Could your prospects be desperately craving more cowbell? Here are the signs:
1 – You’re Not Getting a Steady Stream of Quality Leads
The whole point of your digital marketing campaign is to attract your readers and inspire them to move forward in the process of learning more about your brand and all that it has to offer. This is done through the creation of high quality content, compelling calls-to-action, inspiring and to-the-point landing pages, and simple lead capture forms. If the leads you’re getting seem confused or annoyed about why you’re calling them, you need to put more emphasis on explaining what is going to happen once a customer takes a certain step. If no one is filling out your lead capture forms, you need to step up your content generation game.
2 – Your Subscribers and Followers Have Trailed Off
For a while, your blog and social media accounts were really flourishing. You were getting tons of new likes, subscribers, fans, and followers, and things were going well. If you’ve noticed that you aren’t continuing this sort of progress and that your subscription rates have plateaued, though, it’s time to consider adding a little something else to your efforts. You can’t keep maintaining the status quo if you expect to see growth, so you have to be willing to go above and beyond in order to keep your target audience interested in what you have to say and what you have to offer. Pay attention to the conversations that people are having online about your brand and about your industry in order to learn more about what’s trending right now, and to stay topical with your content creation. If you’re not making use of visual content in addition to written content, give it a try. Reach as much of your target audience as you can with as much gusto as you can muster.
3 – Your Email Campaign is Falling Flat
Does it feel like every time you send out an email to your subscribers that it’s going out into the great, wide void of nothingness? When you’re not getting much of a response (if any), it can certainly seem that way. Today’s customers get tired of feeling like they’re just one of the masses being blasted with email advertising, and they may ignore your messages or send them to spam. Go the extra mile and create personalized greetings for your readers. People are much more likely to open an email that addresses them by name. Once they’ve opened your message, make it worth their while. Utilize tools that allow you to present custom offers to your recipients, and provide exclusive deals and offers to subscribers.
So, what’s the verdict? Is your current marketing campaign missing the extra oomph – the cowbell – that it needs to really succeed? Let Madison Taylor Marketing bring the cowbell to your brand today!