Down and Dirty Marketing Tips for Facebook Engagement
How are things going on your business Facebook account? Just because you have an active page doesn’t mean that people will automatically go gaga for everything you post. Growing a following and encouraging customer engagement within the Facebook forum requires you to get your hands dirty and to dig in deep with smart marketing tactics. And because Facebook trends shift and evolve quickly, you’ve got to be willing to keep up with those changes. So, what do the current best practices for Facebook marketing look like? The following tips will help you increase your following and keep viewers engaged with your brand.
Use Bright, High-Quality Images
The average Facebook user scrolls through A LOT of content on his or her newsfeed each and every day. Countless friends, celebrities, and brands are constantly updating their statuses, causing new posts to fill up the thread by the moment. In order to make sure that your posts stand out amongst the crowd of text, photos, and videos, you need to take the time to ensure that your own postings feature bright, high-quality, and clear images. The better quality your images are, the more appealing they will be to the eye and the more likely your followers will be to notice, like, and otherwise engage with your posts.
Try List Format
These days, most of us are in a hurry. We don’t have time to stop and read long blocks of text – especially not on Facebook posts! Your followers come to Facebook for fast information and quick highlights, so you need to make sure to deliver. One of the smartest ways to get a longer message across without scaring off or boring your audience is to utilize a list format in your postings. Users are much more likely to click on an article that says, “5 Tips for Washing Your Car” than one titled, “A Detailed Look into How to Wash Your Car”.
Consistency is everything on Facebook! When your followers notice exciting content on your page, they are going to check back to see what else you have to offer. If you don’t deliver by following up with other postings on a regular basis, users will stop checking back and soon lose interest in your posts. They will become less likely to notice the rare times when you DO post and your engagement will significantly decrease. Ultimately, this will push your posts down to the bottom of your followers’ newsfeeds and detract from your ability to grow your social media following.
Try Facebook Live
Although it’s been around for about a year now, Facebook Live is still a relatively new and exciting concept, and it creates a lot of cool marketing opportunities for brands that are hoping to increase customer engagement. Facebook Live presents you with the exciting opportunity to engage with your audience in real-time. One great way to generate interest is to host weekly, semi-weekly, or monthly product demonstrations, free webinars, or Q&A sessions with your followers.
Use the Insights Feature
Don’t forget to regularly take a step back and evaluate what’s going on with your Facebook page and its user engagement. The Facebook Insights feature makes it possible for you to learn about which demographics comprise your audience so that you can create custom content to match their interests and needs. This feature also enables you to see which of your posts have been the most successful (and which have not) so that you can streamline your efforts.
Are you ready to get your hands dirty and start working to increase your brand’s Facebook engagement? Let the pros at Madison Taylor Marketing join your team and help. Let’s get started.