Forget Marketing Best Practices: Be Authentic

Speaking with one of our clients today about radio advertising strategy, I got to thinking about communication. Simple person to person conversations.

We were discussing our client’s upcoming campaign and the CEO started running through a list of all of the bullet points he wanted to include. This took about ten minutes. From listening to the radio, you know that ad spots normally don’t last ten minutes. So once he was done going through everything I asked him to sum it all up into no more than three sentences. He looked at me like I had three heads instead. I went on to explain myself.

“What station do you like to listen to?” He replied.

“Who is your favorite radio personality?” Again, he replied.

“Why?”
This is where he described why he liked the radio personality on that station. He described things like how funny he was, how he said it straight without worrying about what people thought, and how he was just like himself. There was the revelation I was looking for.People don’t like to be sold. People don’t like to be manipulated or told what to do. People just want straight talk from someone who is like them, that they can trust. Period. I went on to tell him that with radio you want it to come across as if their good friend is sitting in the passenger seat next to them. No clouded elevator pitch. Just a conversation.
From there we outlined their campaign and everyone walked away feeling great about where we are headed.So, here is why I wanted to share that story. Too many times we get caught up in wanting to make sure that our marketing is going to bring in a solid return on investment that we forget to just be real. We forget to be human. I’m not saying that ROI isn’t important; I’m saying that if you want to really have out of this world marketing strip away the “marketing best practices” and bullet points of why people should work with you. Tell people why you do what you do, not what you do. Explain how you can help them in the same way that you would tell a friend. Be authentic. It allows you to communicate effectively and helps you remember why you are passionate about what you do.
Here’s to keeping it real,Aimee Meester
Chief Marketing Aficionado

60-Second Read: Why Niche Social Media is the Future

Over the course of the last 20 years or so, Facebook has expanded from simple status updates to business pages, instant messaging, and the acquisition of major tech startups like Instagram and WhatsApp. The acquisitions in particular have garnered some unwelcome attention from regulators who think that Facebook should be broken into smaller pieces for anti-trust reasons. But what if Facebook didn’t need to be broken up? What if the world of social media users did it for them?

8 Signs You Need to Rebrand

Your brand requires consistent attention to maintain it’s relevance and success. It may be difficult to determine when your branding has become tired or no longer resonates with your desired customers. To assist, here are key signs to help identify whether your brand is in need of a refresh.
Hi there! We want to let you know that our site uses cookies to help provide you with a great experience and to help us understand how the site is used. We thought you'd like to know!