Get Your Customers Talking: 8 Ways to Increase Your Instagram Comments
A growing number of businesses have begun to experiment with Instagram for marketing purposes. Unfortunately, many of these organizations are unfamiliar with the platform and struggle to generate excitement and customer engagement. If you’ve been having a hard time getting your current and prospective customers to comment on your posts, there’s still hope for you! We’ve got some amazing tips and tricks that can be used to boost engagement on your Instagram account.
Before we can dive into our tips for getting more comments on Instagram, there are a few steps you need to make sure you’ve taken. First, double check that you’ve made your account public. New followers need to be able to find your account as quickly and easily as possible, so don’t deploy a privacy setting. Next, brainstorm ideas for amazing content and put those ideas on an Instagram posting schedule. Consistency is the key to building an audience. Finally, be sure to enable your push notifications so that you can respond quickly to your followers’ comments. The more you engage with others, the more they’ll engage with you.
Now we’re ready to move onto the good stuff: getting more likes on your account. Here are eight expert tips on the matter:
Host Giveways and Contests
Nothing gets customers more excited and geared up than the opportunity to get something for free! Hosting giveaways and contests that encourage users to comment on your posts will get you more notice and spark a lot of people to talk about your brand.
Host an Instagram Takeover
Instagram takeovers are a fun strategy for getting fresh, new content onto your page while building up your network of colleagues and influencers. More people will comment, as you’ll be pulling over a new audience from the influencer or industry expert that is taking over your page.
One of the best ways to get users to engage in the comments section of your Instagram is to ask questions. Be sure to come up with inquiries that inspire real thought and creativity and will get your followers excited about responding and sharing your content. You might even prompt your readers to ask their friends for their opinions, too.
The same old vanilla posts will fade into the background, so you need to make some noise. Post content that is funny, surprising, or even provocative. Studies have shown that posts that provoke high arousal emotions are the most likely to be commented on, shared, and go viral.
In 2016, the amount of time that users spent viewing videos on the Instagram platform went up by 40 percent, and that number is only rising. Posting video content will excite your viewers and elicit more of a response.
Using hashtags isn’t just “trendy” or “cool” – it makes you a part of conversations that are larger than yourself! This means that more people will find you and you’ll get more comments. Research has revealed that posts with just one hashtag can see 12 percent more engagement than posts without any at all.
There are certain times of the day that are better for posting on social media than others. Although times may vary by industry, it’s easy to find your “magic hour” by experimenting with the hours that you post and on which days of the week.
Post People’s Faces
Yes, the picture of your latest product is really cool, but it would be even cooler if you took a selfie with that product. Georgia Tech and Yahoo Labs have recently discovered that posts featuring pictures of human faces are 32 percent more likely to inspire comments and engagement.
Need some expert help to get more comments on your Instagram? Let the Madison Taylor Marketing team help you out today.