Handling a Website Redesign
Change is the spice of life. Oh wait … maybe that’s variety. Well, regardless, change is something that we must deal with in nearly every aspect of our lives. Not only as human beings, but also as businesses owners, managers, etc.One such change that many businesses have become accustomed to in the past several years is a website redesign. No matter how well your website has been designed, you must revamp it from time to time. This is often done to keep up with current trends, though you may simply want a fresh, new look because you feel that your old design has become somewhat stagnant. We’ve broken down the process of your website redesign into four simple steps:
Step 1: Strategize Before You Act
If you want your website redesign to go smoothly, the first thing you should do is make a plan of attack. You can begin by identifying your goals. What do you want to get out of the update? Your website update isn’t just about changing its look; your goal should be garner the attention of more leads. Then figure out which pages or features will remain as they are (if any), which ones will be altered by a small degree, and which of them will be completely redone. Plus, it’s also essential that you factor in a budget for these changes. You don’t want to get halfway through your website update and realize that you don’t have enough funds to fully flesh it out.
Step 2: Decide Who Will Be the Driving Force
The person or company in charge of your redesign will depend on a number of factors such as your budget and infrastructure. If you already have an in-house team that is capable of performing the job to your satisfaction, then you’re in a good position to get started right away. If not, then what you need to do is search out a partner company that can either handle the entire redesign or work with your in-house department and guide them through the process. You definitely can’t afford to take this decision lightly, because it could define your entire redesign.
Step 3: Consider the Use of a Consultant
A very wise man once said “It’s dangerous to go alone! Take this.” This is a sound piece of advice that you may want to consider when it comes to redesigning your website. An outside consultant can help you make certain decisions geared at drawing in customers, utilizing social media to its full potential, etc. Plus, a consultant can go above and beyond your redesign by helping you to align your sales and marketing departments, identify trends in the industry, and maximize your exposure and potential.
Step 4: Begin Inbound Marketing
As soon as your website redesign has begun, you should push forward with your inbound marketing plans. There’s no reason to delay getting started. The faster you can kick inbound marketing into gear for your newly designed site, the faster you’ll see results. What you’ll want to do in this step is map out the way that customers will connect to your website and navigate through it once they arrive, based on the changes that you’ll be making throughout the redesign process. Also be sure to pay special attention to new social media opportunities that you can utilize on your new pages.Your business’ website redesign can be an exciting process, but it can also be a little hectic and problematic at times. If you follow the 4-step process we’ve outlined above, the transition should prove to go much more smoothly, which will help you maximize profits. Good luck!