Inbound Marketing Stats

So you’ve heard the term ‘Inbound Marketing’ and you’re familiarizing yourself with all of the nuances. The Inbound Marketing Methodology consists of a mere four — yes, four! — basic steps that will take customers through a series of transformations as they start out as complete strangers to your business and wind up as customers and possibly even promoters. But how does all of that impact your bottom line? Here are some real-life stats on what you can expect from rocking the inbound marketing methodology.

SEO

– 61% of global Internet users research products online. (Interconnected World, 2012)
– 44% of online shoppers begin by using a search engine. (Interconnected World, 2012)
– Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
– 57% of TV viewers use the web simultaneously. (Nielson, 2009)
– 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
– 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
– 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
– The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
– Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing, 2010)
– Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
(HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)

Blogging

– Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)
– The global population of blog readers keeps growing. (eMarketer, August 2010)
– 81% of marketers rated their blog as useful or better. (HubSpot State of Inbound Marketing, 2012)
– There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010)
– 46% of people read blogs more than once a day. (HubSpot Science of Blogging 2010)
– Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010)
– Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)
Social Media
– 84% of B2B marketers use social media in some form. (Source: Aberdeen)
– The majority of marketers are using social media for 6 hours or more each week. (Source: Social Media Examiner)
– 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner)
– 53% of social media marketers don’t measure their success. (Source: Awareness, Inc.)
– 42% of marketers say Facebook is critical or important to their business. (Source: State of Inbound
Marketing, 2012)
– Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound
Marketing, 2012)

Lead Generation

– Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. (HubSpot)
– Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. (HubSpot)
– 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)
– 68% of B2B businesses use landing pages to garner a new sales lead for future conversion.
(MarketingSherpa)

Lead Management

– 50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)
– Research shows that 35-50% of sales go to the vendor that responds first. (Source: InsideSales.com)
– 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)
– A whopping 68% of B2B organizations have not identified their funnel. (Source: MarketingSherpa)
– Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
– Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
– Companies that automate lead management see a 10% or greater increase in revenue in 6-9
months. (Source: Gartner Research)
– Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate. (Source: CSO Insights)

Email Marketing

– 80.8% of users report reading email on mobile devices (HubSpot)
– 12% of people use separate work and personal inboxes (HubSpot)
– Over 50% of respondents say they read most of their emails (HubSpot)
– Your most recent subscribers are the most likely to click through (HubSpot)
– Saturday has the highest CTR at over 9% (Sunday is second just under 9%) (HubSpot)
– 6 AM has the highest CTR of any hour (HubSpot)

Analytics

– By 2013, lead management campaigns integrating 4 or more digital channels will outperform singleor dual-channel campaigns by 300%. (Source: Gartner)
– By 2014, over 40% of large complex marketing organizations will have developed a pace-layered application approach to integrated marketing. (Source: Gartner) 

11 Important Tips for Making Better Landing Pages

Your website is the hub of all your marketing efforts. All of your emails, social posts, and search ads lead back to your website, and when they do, they need somewhere to land. You can build as many landing pages as you want — pages for sales, specific campaigns, particular channels, and even unique products — but the most important thing is to convert the visitors on those pages to paying customers. Here’s how to do that.

Creating a Better Customer Journey Map

It can be a challenge to get inside the minds of your customers. But developing a successful marketing strategy requires non-stop effort to understand how your customers make decisions, what they prioritize, and what factors lead them to purchase. A crucial part of that process is understanding the buyer’s journey — the series of steps that your customers take between first becoming aware of your product and making the final decision to purchase.
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