Landing Pages That Seduce

A few weeks ago we wrote a post about creating a love affair through your marketing, well now we are writing on the art of seduction. We recently read a blog by Scott Brinker of Search Engine Land and it was so on target with the fundamentals of marketing and what business should be doing that we had to share it.

“People don’t just want to be educated about what you offer. They want to be seduced.”

Yes, seduced. Being seduced is an exhilarating experience. (If you haven’t tried it yet, we highly recommend it.) Yes, we want to be educated and make rational decisions that optimize our goals. But we also yearn to be romanced, enchanted, in love. We seek brains and beauty. Is that an unrealistic paradox?

It doesn’t have to be.

Click here to read the rest of the blog post.

One of the key things that it discusses is that YES search engine optimization is oober important, but so is the visceral experience once you get people there. You can’t forget that part or the sales funnel stops as soon as they get to your home page. Keep the best practices but don’t throw out the meat of who you are, what you do, and the experience that you want people to have when they interact with you.

5 Steps For Successfully Onboarding a New Marketing Agency

When you hire a new agency, there’s a lot you should look for — primarily transparency, communication, and experience. But the search process is just the first step. A successful relationship between your organization and your marketing agency depends on a successful onboarding. With that in mind, here are a few of the steps you should expect.

What to Ask When Looking for a New Marketing Agency

Whether you're actively in the process of exploring a new agency or reconsidering your current partnerships, the following are some questions to consider to guide your decision.
Hi there! We want to let you know that our site uses cookies to help provide you with a great experience and to help us understand how the site is used. We thought you'd like to know!