Landing Pages That Seduce

A few weeks ago we wrote a post about creating a love affair through your marketing, well now we are writing on the art of seduction. We recently read a blog by Scott Brinker of Search Engine Land and it was so on target with the fundamentals of marketing and what business should be doing that we had to share it.

“People don’t just want to be educated about what you offer. They want to be seduced.”

Yes, seduced. Being seduced is an exhilarating experience. (If you haven’t tried it yet, we highly recommend it.) Yes, we want to be educated and make rational decisions that optimize our goals. But we also yearn to be romanced, enchanted, in love. We seek brains and beauty. Is that an unrealistic paradox?

It doesn’t have to be.

Click here to read the rest of the blog post.

One of the key things that it discusses is that YES search engine optimization is oober important, but so is the visceral experience once you get people there. You can’t forget that part or the sales funnel stops as soon as they get to your home page. Keep the best practices but don’t throw out the meat of who you are, what you do, and the experience that you want people to have when they interact with you.

Marketing Mishaps — 8 Big Mistakes You Might Be Making

One thing’s for sure — now, more than ever, you can’t afford to waste time, money, or human resources. This is the time to take a serious look at the way your marketing is being done and keep a sharp eye out for any of these major mistakes that might be holding you back.

What Makes a Good Marketing Agency

So you’re shopping for a new marketing agency. Maybe you’ve grown beyond the capacity of your current agency, maybe you just started your company or you need to get your name out there. Whatever the reason, we’re here to help. So what should you look for in an agency? We’ve got some ideas.
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