Love Connection Through Marketing

We all know that marketing is how you gain more leads and ultimately sales, but how does that relate to making a love connection? Well marketing can be likened to dating and ultimately falling in love. You start with a spark and then move to the ‘getting to know each other phase, which then moves to the exclusive dating. From there people fall in love and make a commitment.This is what good marketing makes potential customers do, and hopefully creates a long lasting relationship. In order to do that we have created a few simple steps to help the courting go according to plan.

Know You Want

Just like in looking for a mate, you need to know what you want. Find out exactly who your target audience is. Define who they are, what they do, what their family and friend circles look it, their hobbies, careers, what are their needs, goals and ambitions. When you know who you are looking for you know how to find them.

Communication is Key

You know the whole “Men are from Mars and Women are from Venus”? In relationships we have to learn how to communicate with people who are different from us. Same with marketing. Your communication style may be entirely different from that of your target audience. They may even prefer to have a face-to-face conversation and you may prefer short emails. Find what your audience wants and communicate with them that way.

What Makes Them Tick?

 Finding out what motivates your significant is important in any relationship and the same is true of your prospects. What motivates them to get to know you more? What motivates them to buy? Now you know how to target your marketing so that they will act.

Email Marketing Amidst COVID: Stand Out From the Noise

When the COVID-19 pandemic came down in earnest in March of 2020, a lot of companies were thrown for a loop. The net result has been a flood of messaging to a group of people who aren’t especially receptive to marketing in these stressful times. They might not want to hear from you at all, but you need to keep your business afloat, and that means sending emails. Here’s how to stand out without overwhelming your customers.

How to Tell if a Marketing Agency is a Good Fit for Your Organization

You’re hiring an agency to solve a problem — lack of bandwidth, lack of resources, a fresh new take, or simply a new perspective on marketing efforts that aren’t working. You need to know that your new agency will solve that problem. Here’s what to look for.
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