No Blog? Stop Living in the Stone Age!
What does your website have to offer?
It seems like it wasn’t all that long ago when simply HAVING a website was enough to keep you on the cutting edge of technology and remain impressive to your consumer audience. Today, however, maintaining a website is an expected norm, and you’ve got to have more than just a URL to generate interest and drive sales. For savvy business owners and marketers, this means establishing and maintaining an active and engaging blog. If you don’t have one of your own, it’s time to crawl out from under your rock and join the modern era!
Getting with the Times
Like standard website operation, blogs are actually becoming something that online consumers expect and desire, a trend that will continue well into 2017 and beyond. At this point, resistance is futile! (Unless, of course, you want your business to go down in flames). A well put-together blog is your way of establishing your industry knowledge and authority, generating interest in your brand, stimulating conversations about your business, and expressing your unique personality – all while creating a direct channel through which your customers can connect and interact with you. So, what are you waiting for?
The beginning of a new year is the perfect time to leave the world of print ads and dated marketing methods behind and join the ranks of those who have discovered blogging. Here’s what you stand to gain from blogging in 2017:
Increased Web Traffic
Obviously, you want consumers to find their way to your website, but when there are literally trillions of pages out there in cyberspace, how can you expect anyone to come upon yours? Blogging regularly and strategically can actually facilitate a steady flow of online traffic right to your front door. In fact, blogs offer the best way to boost SEO via the usage of appropriate keywords and phrases, H2 tags, metalinks, back links, and more.
Generate Qualified Leads
Cold calling is out! It’s so much easier to increase sales when you’re working with hot, qualified leads that have sought out your brand rather than cold, uninterested leads that don’t have time for your pitch. Your blog provides helpful, insightful, and engaging information that will attract visitors to your page, earn their trust and interest, and then inspire them to take action to learn more about your brand or make a buying decision. How easy is that?
Be a Leader
Why should your prospective customers trust you more than your competitors? Your business blog provides you with endless opportunities to set yourself apart within your industry and to come out shining, as the most knowledgable and reputable source of information in the biz. Use each blog post to demonstrate your value and expertise.
Establish Personal Relationships
Today’s consumers don’t want to give their money to faceless corporations. Instead, they long for personal relationships and ties with unique brands that they can relate to. Maintaining an active blog that speaks to your brand’s ideals and opinions will allow consumers to get to know the real “you” and to develop personal relationships with your business that will tighten loyalty and promote return business and word-of-mouth advertising.
Double Your Social Media Efforts
Business blogs and social media marketing go hand-in-hand. Blog posts are very shareable, and can be used to bolster your social media efforts and to expand the reach of your content. As an added bonus, whenever one of your followers shares your postings, new readers will be directed back to your website, leading to further conversions.
At this point in time, there’s really no excuse for NOT having an active blog of your own. If you’re ready to take action to grow your business in 2017, it’s important that you commit to establishing a unique blogging voice. Give us a call to learn how Madison Taylor Marketing can help you accomplish your goals today.