The Marketing Report: Rolling into Summer

Why Social Media Listening is Important for Brands

We all know how to talk – especially about something that we are passionate about, like our business. But sometimes, you have to shut up and listen. It is amazing what your customers will tell you if you simply ask, and how that can translate into profits. In this great article, you’ll see why you need to be listening and case studies on how listening has affected other brands. Check it out here!

5 Questions That Will Close the Sale (Without Pressuring Customers)

We are loving this article (and of course, the advice) in this article from the folks at Inc. Customer centric marketing and selling are what we are all about, and this offers a step-by-step guide on just what to ask so that you can close a sale. Put your power suit on – you are going to rock this.

Now Updated: The Periodic Table Of SEO Success Factors

Ever wonder what the formula is for search engine optimization AWESOMENESS? Well, this article/ infographic spells it out for you in a format we are all comfortable with. By following the table, you are on your way to creating SEO to rock your business.

2 Sentences That Engage Customers

This article highlights what we preach to our clients all the time – focus on who you are selling to, not on you. Because here is the thing, we don’t give a crap about how many years you’ve been working at that big company, that you went to Harvard, that so and so big shot invented what you’ve got, or the geek language surrounding how it works. We want to know how what you’ve got is going to affect US. Simple as that. Your marketing and sales needs to focus on the customer.

What a Great Homepage Does to Hook Customers

A great website is a necessity for business today, but that home page is where you have about 8 seconds to hook the person visiting to dive in, learn more, and start the sales process. This article will point you on your way to creating a home page that will hook in new customers, and create a splash for your brand. Ready to go fishin’?

Is 2021 the Year to Hire a Digital Agency?

When you’re first starting your company, marketing is a much simpler proposition — one you can probably handle yourself with a single in-house employee. As your business grows, your marketing needs will become more complex and you may not be able to keep up. Is it time for you to bring in outside help? Here are a few signs to look out for.

11 Important Tips for Making Better Landing Pages

Your website is the hub of all your marketing efforts. All of your emails, social posts, and search ads lead back to your website, and when they do, they need somewhere to land. You can build as many landing pages as you want — pages for sales, specific campaigns, particular channels, and even unique products — but the most important thing is to convert the visitors on those pages to paying customers. Here’s how to do that.
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