Video Promotion Tidbits for Successful Denver Marketing Campaigns
Thanks to the Internet Age, most of today’s consumers have a bit of “ADD” when it comes to marketing. If your marketing efforts fail to immediately grab their attention and actively engage your audience, you’re not going to enjoy a whole lot of success. Videos are a great way to quickly pique the interest of your customer base and convey your message before they have a chance to click away. In addition to meeting your audience’s craving for fast, useful information, a properly executed video can also give your brand a uniquely identifiable personality that people will love.
Creating a video that accomplishes these objectives is sometimes as far as businesses go in the thought process. They create goals for their videos, identify their target audience, and come up with what message they want to convey. They shoot the video. They high five each other and pat each other on the back. Then, they sit back and wonder why the world isn’t watching their video and why it isn’t going viral. If this sounds like a familiar problem, this is the post for you.
5 Smart Tips for Getting Your Video Out There
Not happy with the number of watches your video’s getting? There are tons of things you can do to get your video out to the masses and increase brand awareness. Here are five of our favorites:
1. Youtube It
Okay, this one may seem like a bit of a no-brainer, but we wouldn’t be doing our due diligence if we didn’t discuss YouTube. After all, it’s the second most used search engine in the entire world! And because it’s owned by Google, companies that frequent YouTube and please its (and thus, Google’s) algorithms will notice a significant improvement in search engine rankings. So how can you get the most out of YouTube? We recommend that you create a YouTube channel for your brand. Here, you can house all of your videos and start to build a stronger audience. Use this same account to leave comments and answer questions so that you can give your brand some personality, too.
2. Post To Your Website and Blog
Yes, another seemingly obvious one, but you’d be amazed at how many people fail to promote their brand videos on their own websites and blogs! Make sure that you post your videos to the appropriate location, though. More general videos can be featured on your company’s main or “about” page, whereas demonstrations and tutorials make sense on the specific product page. Regardless of where you post a video, though, remember to always promote new videos on your blog, and then promote the blog post on your social media.
3. Email It
Take advantage of your email marketing list! Live clicker research has shown that by using the word “video” in the email’s subject line, you can expect an increase in open rates by as much as 5% with an astounding increase in conversion rates of up to 21%!
4. Buddy Up
Having friendly relationships with businesses that are related to (but not competing against) your own is a smart way to quickly expand your audience. Ask these companies if they’d be willing to link back to your videos via their website or social media pages in exchange for you doing the same. Fast, free, effective promotion!
5. Team Up with the Pros
In addition to everything else, it’s always a good idea to hook up with a professional marketing team. These are the folks that can help drive as much traffic as possible to your video via organic search, and will make sure that your videos remain current and relevant in an ever-changing market.