Want Your Social Media to Really Blast Off? Turn to NASA!
After days, weeks, and sometimes even months of hard work and dedication, it’s time for your campaign launch. It’s a nerve-wracking experience, as you wonder whether or not all of your efforts are enough to produce the desired result, or if it has all been in vain. Everything comes down to this – the moment of truth.
NASA refers to this moment as “lift-off”. No, marketing isn’t exactly rocket science, but the two do share some similarities, and there are definitely some valuable lessons that marketers can learn from those employed by NASA. Don’t believe us? Read on for a few space-proven tips that will step up your marketing game.
1. Take Care of Those Who Support Your Brand
Throughout the years, NASA has taken care of its people. The press, who have a strong interest in space technology and shuttle launches, are eager to cover the latest NASA-related news. Instead of acting like they’re “too good” for their fans, NASA makes an effort to provide the very best access to the press. The payoff is a base of fans that is extremely loyal and true to the brand it loves. We suggest that you do the same for your customers and followers. Providing your “fans” with special offers, insider information, and other special treatment will ensure that they stay loyal to you and offer rave reviews of your brand.
2. Ask for Help
You’re never too big or too important to ask for help. No journey can be completed alone – not a journey to the moon, and not a journey through the buyer funnel. Just like NASA gets help from major organizations throughout the nation and world (Lockheed Martin and the US Navy, for instance), you should never hesitate to reach out and ask for help from other industry experts who can assist you in reaching your goals (like, *ahem*, Madison Taylor Marketing).
3. Conditions Not Quite Right? Wait Awhile!
In order for a successful NASA launch to take place, all of the conditions have to be exactly right. Any issues with the weather, the mechanics, and other environmental factors can ruin everything in an instant. The same is true for your campaign launch. If there’s a glaring problem, don’t try to push forward until the issue has been addressed just so you can say that you stuck to your original schedule or deadlines. Trying to “blast off” before you’re actually ready will make it far less likely that you’ll reach your consumer audience.
4. Test, Test, and Test Some More
NASA didn’t make it to outer space and then just stop exploring and experimenting. Instead, NASA has continuously worked to improve its mechanics and technology, pushing the boundaries of what we believe was possible and improving our ability to research the unknown. Testing, learning, and growing is mission critical to marketing, too. Keep examining the data and exploring new ways of reaching your consumers.
5. Dream Big
There was a time when no one believed man could ever walk on the moon, but guess what? We did. Don’t limit the possibilities of what your brand can do by failing to dream big and take chances. Never stop setting new goals and aiming to reach new heights with your business. It’s just like that famous quote says:
“Shoot for the moon. Even if you miss, you’ll land among the stars.”
Sticking with these tips will help you launch a marketing campaign worthy of a NASA space shuttle. As the “rocket scientists” of the marketing world, we’re happy to help you achieve your goals. Reach out to the experts at Madison Taylor Marketing today.