Bound

What to Ask When Looking for a New Marketing Agency

Whether you're actively in the process of exploring a new agency or reconsidering your current partnerships, the following are some questions to consider to guide your decision.

Common Struggles With Your Marketing Agency (and How to Solve Them)

If you want to continue a long-term, productive relationship with your agency, you’ll need to be able to solve problems when they arrive. Here are a few common roadblocks you may encounter with an agency and how to address them to get back on track.

An Open Letter to a Marketing Manager

Whether you’re just starting out as a marketing manager or you’ve been in the role for some time, it’s never too late to learn more about how to be the best marketing manager you can be. Here’s our advice for all the marketing managers out there.

How to Turn Casual Web Visitors Into Engaged Leads

Checklist For an Integrated Marketing Campaign

The modern consumer is absolutely inundated with marketing seeing an average of 5,000 marketing messages a day. The reach and coordination of an integrated marketing campaign is one of the only effective ways to cut through that clutter. Ready to start building an integrated marketing campaign? Here’s how to do it.

How Understanding the Buyer’s Journey Can Help You Stand Out

The buyer’s journey is the process that any person goes through on their way to making a purchase, starting with the very first time they realize that there’s a problem that they’d like to solve. Here’s why you should care.

What Your SEO Agency Isn’t Telling You

Not every SEO company is the same, and there will always be a few bad apples who will massage the numbers a bit to make it look like they’re helping more than they actually are. The problem is, SEO reporting can be complex, and it’s hard for the average person to know what they’re looking at. If you’re worried that you’re not getting the best bang for your buck from your SEO agency, here’s what to look for.

How Personalization is Driving Results

These days, personalization requires a far more strategic approach. It's a way for you to put your messaging in context, keep your customers engaged, and alter the experience of each customer depending on their individual profile and preferences.

Why You Should Be Optimizing for Conversions

Website owners love to brag about their visitor counts. Hundreds of thousands of people visit this site every day, so we’re doing well, right? If your website is a news site or blog whose revenue is powered by advertising, then high visitor counts translate directly to increased revenue.

Looking to Improve Your Email Marketing? The Power of Segmentation

We’ve talked before about how you should be segmenting your email lists. There’s no limit to how much segmenting you can do, but location, purchase history, and past email interest are good places to start. But before you start putting time and effort into segmentation, you want to know that it can make a difference.
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