What Your SEO Agency Isn’t Telling You

Not every SEO company is the same, and there will always be a few bad apples who will massage the numbers a bit to make it look like they’re helping more than they actually are. The problem is, SEO reporting can be complex, and it’s hard for the average person to know what they’re looking at. If you’re worried that you’re not getting the best bang for your buck from your SEO agency, here’s what to look for.

How Personalization is Driving Results

These days, personalization requires a far more strategic approach. It's a way for you to put your messaging in context, keep your customers engaged, and alter the experience of each customer depending on their individual profile and preferences.

Why You Should Be Optimizing for Conversions

Website owners love to brag about their visitor counts. Hundreds of thousands of people visit this site every day, so we’re doing well, right? If your website is a news site or blog whose revenue is powered by advertising, then high visitor counts translate directly to increased revenue.

Looking to Improve Your Email Marketing? The Power of Segmentation

We’ve talked before about how you should be segmenting your email lists. There’s no limit to how much segmenting you can do, but location, purchase history, and past email interest are good places to start. But before you start putting time and effort into segmentation, you want to know that it can make a difference.

Measuring & Growing Customer Loyalty

It’s a fact we’ve all heard so often that it’s become a cliche — it’s more expensive to acquire a customer than it is to keep one. What this all means is that keeping customer loyalty up is vitally important to the long-term future of your business. So how do you keep your customers loyal? We’ve got some ideas.

Shifting from Events to Virtual – How to Make the Most of Webinar

If you were planning on traveling to a big conference or seminar this year, chances are good that you’re going to have to watch it online instead. Here’s how to get the most out of those online events.

How to Get More from Your Integrated Marketing Agency

If you’re not running an integrated marketing strategy, you probably should be, and that means hiring a full-service integrated marketing agency that knows their way around the myriad techniques and channels you’ll be using. But to make sure you’re getting the best possible results from your marketing agency, there are a few things you should keep in mind.

An Open Letter to a Marketing Director from an Agency

To whichever marketing director, CMO, or other marketing head honcho it may concern, It’s us, your friendly neighborhood marketing agency. We know, we haven’t always gotten along, but remember: we’re on the same team! We’re both very good at sniffing out insights and turning them into action, and we’re both proud of it, which is why we have a history of butting heads sometimes.

Email Marketing Amidst COVID: Stand Out From the Noise

When the COVID-19 pandemic came down in earnest in March of 2020, a lot of companies were thrown for a loop. The net result has been a flood of messaging to a group of people who aren’t especially receptive to marketing in these stressful times. They might not want to hear from you at all, but you need to keep your business afloat, and that means sending emails. Here’s how to stand out without overwhelming your customers.

How to Tell if a Marketing Agency is a Good Fit for Your Organization

You’re hiring an agency to solve a problem — lack of bandwidth, lack of resources, a fresh new take, or simply a new perspective on marketing efforts that aren’t working. You need to know that your new agency will solve that problem. Here’s what to look for.
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