Marketing isn’t about shouting, it’s about solving problems. Content marketing is how it’s done.
Content That Matters
Today’s consumer hardly spends a dime without doing their research first, and you need to be there when they do. From organic SEO to paid content syndication, blogs to pillar pages, you need to create relevant, timely, helpful content that hits the right keywords and appears in front of the right people. We can build that content.
What It Is
Why We Do It
How We Do It
What It Means To You
Content and video marketing are what set you apart from the crowd. These elements provide ways for potential customers to engage with your brand, learn about you, and begin to build a relationship with you.
In the digital landscape, relevance and authority are key, and a strong content marketing game is a necessity. We help you develop the content your business needs to thrive – blogs, how-tos, articles, whitepapers, pillar pages, product videos, and more.
70% of people and 80% of executives prefer to learn about companies through content rather than advertising. If you’re not putting content out into the world, you could be missing out on valuable conversion opportunities. Let us transform your content marketing strategy with our unique, results-driven approach.
The short answer? Content marketing is effective. Really effective. On average, it costs 62% less than traditional marketing programs and brings in an astonishing 3x the leads. Companies that use content marketing report conversion rates six times higher than companies that don’t.
And video marketing is making a big splash in the digital world: 79% of consumers report preferring to watch a video about a product than read about it, and 45% of people watch an hour or more of video every day. And Snapchat? That platform receives an incredible 10 billion daily video views.
Video and content creation are here to stay, and when leveraged correctly, they can make a profound impact on your business’s bottom line.
It all starts with a conversation about your business and your goals. Once we understand where the gaps are and what’s working for you, we’ll build out a strategic approach to your content and video marketing challenges with your target buyer personas in mind. This robust strategy considers each stage of the buyer’s journey with the ultimate goal of driving conversions and boosting your bottom line.
Our team is composed of expert copywriters, videographers, and marketers that can help you develop your brand’s voice, capture your business’s identity, and connect you with the right audiences. We infuse authenticity, relevance, and authority in every piece of content we create, helping to elevate your brand above your competition’s and set you on the path to digital marketing greatness.
When you commit to a comprehensive content marketing strategy, you’ll see positive ROI, more conversions and direct sales, and higher site traffic. Visitors will be able to engage more readily with your brand, and you’ll be able to start conversations with them.
Users are looking for more authentic, less obtrusive ways of learning about companies and solving their problems. 86% of people skip TV ads, and 40% of laptop owners block ads altogether on their devices. By providing custom, relevant content to users, you’re staying in front of these vital audiences in an increasingly competitive landscape.
A robust content marketing strategy helps boost your website’s rankings, increase your authority in the eyes of potential customers, and connect with your target audiences. Marketers across the U.S. will only increase their content marketing efforts in coming years – don’t get left behind.
Their Words, Not Ours
PILLARS OF MARKETING
Want to know everything there is to know about content marketing? Our pillar pages explain the ins and outs of marketing strategy, concepts, and execution. Everything we know in one tidy package.
YOUR BOTTOM LINE
The product of our client engagements are deliverables that work. We don’t make empty promises, and we don’t turn and burn. Our mission from the start is to understand client goals, hopes, and dreams and realize each through proven marketing practices and tested innovations. The results speak for themselves.
LET'S START A CONVERSATION
Reach out to schedule an in-person visit, video conference, or an old-fashioned phone call. No matter where in the world you are, our partnerships always feel local. Tell us what you’re looking to accomplish and let’s get started.