There are dozens of marketing channels out there. With integrated marketing, synchronize brand and demand generation tactics.
Unified Marketing for Better Results
There are more ways to market your brand than there have ever been before. Traditional marketing, paid advertising, ABM, demand gen, and more. According to Forbes, integrated marketing campaigns are 31% more effective than siloed campaigns. If you want to take your marketing to the next level, you need an agency that can integrate brand and demand tactics across all valuable channels whether digital or traditional. That’s what we do.
LET'S START A CONVERSATION
Elements of Integrated Marketing
Move forward confidently in marketing and sales efforts knowing every tactic is data-driven and supported by evidence. We leverage third-party verified consumer insights, competitive analyses, and marketing analytics data in our research as part of the campaign conception process. Using the power of proprietary data sets, we can build out or update actionable buyer personas to re-target your marketing spend, identify the tactics the competition is using to drive sales, and dive into your audience behaviors across your media channels. Every organization serious about marketing should be capitalizing on these core research competencies.
If the internal capital to produce actionable research isn’t available or maybe just needs a hand, we’re flexible partners capable of creating a lasting data-driven actionable foundation for any organization. But data collection and analysis is only the tip of the iceberg. The value of a Madison Taylor Marketing partnership is in our ability to provide custom, results-oriented solutions based on that foundation. Moving the needle with transparency and clarity is our bread and butter. You can take all the credit within your organization too. That’s our recipe for becoming beloved marketing partners.
The best-laid plans for marketing and advertising services are rarely executed in exactly the way they were initially conceptualized, at least if continual assessment is taking place, but planning is nevertheless crucial to making sure organizational priorities are reflected in marketing strategy. Our marketing plans are designed to address your business goals and adjust quickly to marketplace feedback.
We start and end with your overarching goals because if you’re not achieving your ends then we’re not doing our job. Our goal-aligned plans set out plain marketing objectives and specific associated metrics. Then, every marketing asset is incorporated into a comprehensive channel strategy that maps out how we intend to reach each buyer persona at every stage of the buyer journey. We track everything in real-time using third-party software so you never have to wonder how your marketing team is performing.
When adequately resourced marketing targets are missed, it’s time to look at marketing alignment. Our experts approach alignment from two primary angles: sales and marketing alignment, and service and marketing alignment.
Solving for sales and marketing alignment means getting the two departments moving in the same direction and establishing joint accountability. Madison Taylor Marketing has helped organizations develop interdepartmental goals, transparent goal-tracking, and service-level agreements to catalyze sales and marketing alignment. Service and marketing alignment, on the other hand, is all about customer success. Our team works to identify all the right touch-points to encourage customer retention and the creation of customer evangelists. With the organizational and technical expertise to put these plans to work in practice, we will help you crush your next set of marketing targets.
When we say we’re the last agency you’ll ever need, we do so knowing that our ability to execute integrated marketing and advertising services produces results. Our method is simple: take sound marketing principles, build custom marketing plans for every unique situation, and retain top-notch talent to support each facet of execution.
Our resounding success has come as a result of doing what works and doing it well. Our experts develop a deep understanding of your value propositions, target audience, and the competition, all nurtured through meaningful engagements with your team. No matter what disruptions hit the market, our unique combination of marketing and technical talent means we’re always in a position to pivot. We exist to achieve your goals and are willing to constantly prove it through verifiable data.
Effective advertising is a constantly moving target, and countless dollars are wasted annually on advertisements that never reach the intended audience. In the traditional ad space, ROI is increasingly difficult to obtain and most ad managers are unable to draw a straight line from ad spend to sales. In the digital space, we often find organizations we onboard have simply been paying too much, largely because their ad strategy was incomplete or entirely neglected, resulting in higher than necessary ad costs.
Our team stretches your ad spend further by meticulously targeting your audience and going after the most visible and highest ROI ad spaces. We closely track and monitor results, reporting using verified third-party metrics every month. In the end, our accountability means you get superior results from our marketing and advertising services for a smaller piece of your budget.
WEBSITE DESIGN & DEVELOPMENT
You need a website that looks amazing on any device, responds quickly, and contains all the information your customers are looking for. We can build it. From design to development to optimization, we pride ourselves on clean, high-tech, modern websites for every company and brand. We build quality sites, from simple informational sites to those with the most complex e-commerce functionality, with marketing input at every stage. It’s one of the benefits of working with an agency that has marketing expertise under the same roof as the website design and development talent.
We not only offer industry-leading custom design, user interface, and user experience, but we do so with growth and adaptability in mind. Our design team will bring the best of emerging tech trends to bear, providing a modern experience to your site visitors while allowing you the flexibility to adapt as your needs change. We bring deep experience developing sites to integrate flawlessly with existing marketing and sales technology. Best of all, we’ll take you from concept to launch on a competitive timescale, no matter what platform you’re currently using.