There are dozens of marketing channels out there. With integrated marketing, synchronize brand and demand tactics.
Unified Marketing for Better Results
There are more ways to market your brand than there have ever been before. Traditional marketing, paid advertising, ABM, demand gen, and more. According to Forbes, integrated marketing campaigns are 31% more effective than siloed campaigns. If you want to take your marketing to the next level, you need an agency that can integrate brand and demand tactics across all valuable channels whether digital or traditional. That’s what we do.
Move forward confidently in marketing and sales efforts knowing every tactic is data-driven and supported by evidence. We clarify strategy using third-party verified consumer insights, competitive analysis, and marketing analytics data. Building out or updating buyer personas to retarget your marketing spend, identifying the tactics the competition is using to drive sales, and diving into your audience behaviors across your media channels are all core research competencies that every organization should be capitalizing on right now.
Data collection and analysis is only the tip of the iceberg. The value of a Madison Taylor Marketing partnership is in our ability to provide custom, results-oriented solutions based on the data analysis. Moving the needle with transparency and clarity is our bread and butter. You can take all the credit within your organization too. That’s our recipe for becoming beloved marketing partners.
The best-laid plains are rarely faithfully seen through to the end, but planning is still crucial to making sure organizational priorities are reflected in the execution of marketing. That’s why our marketing plans are designed specifically to address your business goals.
We start and end with your overarching goals because if you’re not achieving your ends then we’re not doing our job. Our goal-aligned plans set out plain marketing objectives and specific associated metrics. Then, every marketing asset is incorporated into a comprehensive channel strategy that maps out how we intend to reach each buyer personas at every stage of their buyer journey. We track everything in real-time using third-party software so you never have to wonder how your marketing team is performing.
When marketing targets are missed and resources or budgets aren’t the issues, it’s time to look at alignment. Our experts approach alignment from two primary angles: sales and marketing alignment, and service and marketing alignment.
Solving for sales and marketing alignment means getting the two departments moving in the same direction and establishing joint accountability. Madison Taylor Marketing has helped organizations develop interdepartmental goals, transparent goal-tracking, and service-level agreements to catalyze sales and marketing alignment. Service and marketing alignment, on the other hand, is all about customer success. Our team works to identify all the right touch-points to encourage customer retention and the creation of customer evangelists. With the organizational and technical expertise to put these plans to work in practice, we help you crush your next set of marketing targets.
When we say we’re the last agency you’ll ever need, we do so knowing that our ability to execute integrated marketing produces results. Our method is simple: take sound marketing principles, build custom marketing plans for every client, and retain top-notch talent to support every facet of execution.
Our resounding successes have simply come as a result of doing what works and doing it well. Our experts develop a deep understanding of your value propositions, target audience, and the competition, all nurtured through meaningful engagements with your team. No matter what disruptions hit the market, our unique combination of marketing and technical talent means we’re always in a position to pivot. We exist to achieve your goals and are willing to constantly prove it through verifiable data.
Effective advertising is a constantly moving target, and countless dollars are wasted annually on advertisements that never reach the intended audience. In the traditional ad space, ROI is increasingly difficult to obtain and most ad managers are unable to draw a straight line from ad spend to sales. In the digital space, we find organizations we onboard have simply been paying too much, largely because their ad strategy was incomplete or entirely neglected.
Our team stretches your ad spend further by meticulously targeting your audience and going after the most visible and highest ROI ad spaces. We closely track and monitor results, reporting using verified third-party metrics every month. In the end, our accountability means you get superior results for a smaller piece of your marketing budget.