5 Questions to Ask a Prospective Marketing Agency

Today’s most successful businesses rely on an inbound marketing campaign. Because inbound marketing requires so much time, attention, and specific knowledge, though, it’s not easy for most businesses to get the job done in-house. If you’ve been giving any thought to hiring an inbound marketing agency to handle these types of workloads on your behalf, you may be feeling overwhelmed by the options. How can you get a better sense for which agencies are actually worthy of your business? Asking the following five questions will help you narrow down your options and make a smart decision.

What Does Your Own Inbound Strategy Look Like?

An excellent inbound marketing agency will be able to answer this question without hesitation because they value inbound tactics and practice what they preach. They will be able to provide you with links to their own well-maintained blog so that you can get a better idea of what they do, what they stand for, and how they operate. They’ll also be able to refer you to their social media pages and provide you with details of their content development processes, email marketing tactics, marketing automation platforms, and best practices for generating their own quality leads.

Can You Help My Business with Web Development?

One of the keys to inbound success is in having a well-designed website that is optimized for this type of marketing strategy. The best way to develop a website that is conducive for inbound marketing purposes is to have the site designed by a company that fully understands the inbound methodology and its unique challenges. Consequently, it’s in your best interest to partner up with an inbound marketing agency that not only develops your marketing plan, but also your website. This will ensure that everything is optimized for success, from your digital design, to your copywriting and content, to your SEO tactics, and everything in-between.

What’s Your Process?

In order for your inbound marketing strategy to really work, it must be tailor-fitted to your business. Your inbound marketing agency should have a clear process for getting to know your company – its objectives, ideals, driving forces, target audience, and unique voice. This is essential to attracting the right types of consumers and ensuring that your brand is accurately represented.

Can You Teach Us Your Ways?

If you hope to be successful in the long-term, it’s a good idea for you to learn more about inbound and stay on top of the latest trends. For this reason, it’s a good idea to select an inbound marketing agency that is open and transparent with its methods. They should be willing to teach you how inbound works and to provide you with useful insights that will allow you to thrive. Any company that seeks to keep you in the dark is more interested in their own business than yours.

Can I Meet and Interact with Your Team?

It’s never a good idea to trust an inbound marketing agency that’s elusive or tries to keep you from being in communication with their team. Sure, they may want you to have a singular main point of contact, but they should also be willing to allow you to engage with other team members so that you can feel 100% comfortable with your partnership. Whether it’s in-person, a phone call, or a video conference, having a meet and greet with the whole team that will be working on your behalf can be great for your own peace of mind.

Madison Taylor Marketing is a leading inbound marketing agency headquartered in the Denver area. Give us a shout and we’ll design a marketing strategy for your company that will take your brand to the next level!


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