5 Types of YouTube Videos for Your Business
Video marketing is huge right now. You don’t just have to take our word for it, though. Adelie Studios recently released the data collected from a study on the importance of video marketing and discovered that in addition to being shared 1200% more often than text and images combined, videos also draw in 41% more web traffic, lead to 70% more conversions than other types of content, and lead to marketing growth at a rate 49% faster.
As the reigning video platform, YouTube is THE place to be for any business that’s looking to expand its reach and step up its marketing game. All you have to do now is figure out what type of video you want to make and upload to YouTube. This post will provide you with inspiration as it explores the most popular types of YouTube marketing videos.
The premier type of video for brand advertising on YouTube is a promo. Here, you’re using video content to promote your products, services, or just your brand itself. In order to avoid looking like just another cheesy television commercial, you need to put careful thought and effort into a promo video. Work to establish connections and personal bonds with your viewers. Be sure to add an element of curiosity, a need for what you’re selling, an irresistible offer, and a call to action.
Interviews allow for a more subtle approach to promote your brand. You can take multiple approaches to this type of video marketing tactic depending on your current needs and target audience. For example, if you are looking to educate your viewers about your products, you might arrange an interview with one of your employees to discuss the ins and outs of the goods in question. If you’re hoping to establish yourself as a thought leader, an interview with an industry expert can be helpful. Or, if you’d like to inspire future customers to work with you, you might conduct an interview with some of your fans. As long as the content is real, genuine, and unscripted, your viewers will eat it up.
Sometimes, the biggest barrier to making a buying decision is in not fully understanding how the product works. “How-to” videos or tutorials can help eliminate these types of obstacles and get more people excited about purchasing and using your stuff. You can use these types of videos not only to demonstrate the basics of how a product works but also to show unique uses or “hacks” for utilizing the product.
A presentation video is going to be a bit more in-depth and detailed than a standard product demo. Instead of just teasing your viewers with a glimpse of what you have to offer, you’re going to be providing consumers with a close-up look at a specific product or service in order to educate and entertain. Make sure that you keep your points short, keep the presentation moving, and incorporate inspiring visuals that will help maintain viewer interest.
Let your fans and followers do the heavy lifting for you! Encouraging your users to create videos of their unique ways of using your product or sharing their favorite stuff with the world is a great way for you to add user-generated content to your YouTube channel.
After all has been said and done, it’s important to remember that video marketing should be a fun and exciting way to drum up new business. Reduce the stress and maximize the fun factor by working with a marketing expert to get your YouTube channel off the ground. Give a shout to Madison Taylor Marketing and we’ll get you started on an effective marketing plan.