Utilizing Blogging In Your Restaurant Marketing
Every restaurant needs a phenomenal website. When new or prospective customers are looking up your eatery, you want them to walk away with a watering mouth and an amazing first impression of who you are as a business. To accomplish this, you obviously need to include high quality pictures of your signature dishes, an exciting summary of the type of cuisine you have to offer, and of course, a copy of your menu.
While all of these elements used to be enough, though, today’s most successful restaurants are also getting into blogging. We’re so convinced that blogging makes a difference for local eateries that we’re putting it all on the line and declaring that blogs are no longer optional for those in the restaurant biz, but absolutely essential. Here’s why:
Blogs Tell Your Story
People love a restaurant with a good story. Before visiting your establishment, customers want to know who you are and what drives you. What got you into the restaurant business? What makes you stand out from other eateries in the area? Are you all about fresh, locally grown produce? Do you take pride in offering grass-fed beef and cage-free poultry? Do you support any local causes? Is there a theme to your restaurant? Your blog provides you with the opportunity to share your story and let your personality shine, and your fans will eat it up (figuratively, of course!)
Blogs Show That You’re Current
Nothing turns a prospective customer off faster than arriving on a stagnant, dated website that clearly hasn’t been changed in years. People want to know that you’re fresh and vibrant, and that you’re keeping up with the changing times. Maintaining an active blog makes it obvious that you’re staying current within the dining community and that you always have something new and interesting to offer.
Blogs Increase Local Search Engine Traffic
Creating and maintaining a blog on a regular basis is one of the easiest and most affordable ways to promote your business in a local setting. Blogs are the king of SEO, and you can get even more out of them when you incorporate local terms, keywords, headings, and tags into your content. This will make it so that more people in your region will be directed to your content when running a local search for a good place to eat.
Blogs Give You Social Media Content
If you want to stay competitive with other restaurants in your area, you absolutely must have a social media presence. Customers love visiting Facebook, Twitter, and Instagram restaurant profiles in order to check out what the dishes look like, see what the daily or weekly special is, or learn about special discounts and promotions that might be going on. In addition to all of this, a blog will help you effortlessly create new social media posts and keep your account as fresh and active as possible.
Blogs Make Special Offers a Cinch
Want to get more people excited about your restaurant? Everyone loves getting a special coupon or discount, or even being able to buy up restaurant gift cards at a low price during a flash sale. You can use your blog as a platform for announcing upcoming specials and promotions so that people are encouraged to keep visiting your website for more.
Blogs Plump Up Your Lead Databases
In order to get access to special deals and offers, you might consider asking your visitors to fill out a lead capture form. This way, you’ll be able to use your blog to build up your email subscribers and mailing list, thus increasing your number of leads at an incredible rate!
Love it or hate it, the world of blogging is a true game-changer, and it’s the key to standing out and succeeding in the restaurant business. Let the pros at Madison Taylor Marketing help you develop a rock star blog that will boost your business today.