Articles
It’s easy to confuse brand building with brand strategy, but you can’t have a strategy without a strong foundation to […]
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Brand alignment is vital for measuring cohesion and consistency in a brand’s messaging. The metric involves the perspectives of internal […]
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Last night, millions of people watched the Chiefs and the Eagles duke it out for the Super Bowl title. (For […]
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Branding is the make-or-break difference between unremarkable business transactions and a lasting relationship with customers. This relationship (and how customers […]
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As the market landscape grows ever more competitive, brands need to develop new strategies to ensure continued success. Since most […]
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Brand identity is strongly associated with and tied to emotion and motivation. Well-developed brands inspire a strong emotional response and […]
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Why do people buy things? What motivates them to make a purchase? If businesses don’t understand why their customers buy, […]
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Customers have grown more outspoken in their preferences and social stances in the last several years. From equality to social […]
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