Articles
Email best practices may not be as exciting a topic as the newest social media trends or experiential events production. […]
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These days, personalization requires a far more strategic approach. It's a way for you to put your messaging in context, keep your customers engaged, and alter the experience of each customer depending on their individual profile and preferences.
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Stories about the imminent death of email marketing have been floating about the internet since the Bush Jr. administration [...]
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When the COVID-19 pandemic came down in earnest in March of 2020, a lot of companies were thrown for a loop. The net result has been a flood of messaging to a group of people who aren’t especially receptive to marketing in these stressful times. They might not want to hear from you at all, but you need to keep your business afloat, and that means sending emails. Here’s how to stand out without overwhelming your customers.
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People have been ringing the death knell for email marketing for more than a decade, but email marketing is [...]
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HubSpot has been pioneering the inbound mentality for fifteen years now, based on the principle that, in their words, “people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.” Hear, hear!
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There are lots of “rules” floating around the web for how to write proper marketing emails. Plain text emails, lowercase […]
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Last month, we wrote about how (and why) you should be segmenting your marketing email list. In short, segmenting [...]
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