Your Email Signature Can Be a Marketing Tool

When you first signed up for your email account, you probably received a prompt urging you to create an email signature. Since that time, though, there’s a good chance that you haven’t given much thought to that closing blurb that appears at the end of your messages. That’s a real shame, too, because email signatures can make a world of difference as you try to make a positive and lasting impression on your consumer audience.

It’s time to start looking at your email signature as more than just a name and phone number at the bottom of a screen and instead start viewing it as a powerful marketing tool. By the end of this post, you’ll have all of the tools you need to take your email signature from ordinary to extraordinary.

Add a CTA

Calls to Action (CTAs) are an essential component in any marketing campaign, and this should extend to your email marketing strategies. Whether you’re sending out a blast marketing email or are having a one-on-one conversation with a client, marketing opportunities are always there, and you should be taking advantage of them. So, what should your email signature CTA look like? According to Lindsay Kolowitch of Hubspot, an ideal email signature CTA will be “…simple, up-to-date, non-pushy, and in line with your email style.” They should be clear, but casual, appearing to be a natural part of the conversation rather than a sales pitch.

Incorporate Graphics

Graphics can add a lot of life to an otherwise dull, text-only e-mail signature. The idea is to draw attention to your signature and CTA without being annoying. For the best results, be sure to limit the height of your graphics to 100 pixels. And don’t count on your graphics to deliver your important information. Certain email servers won’t always accept graphics, so make sure that your name and contact info is included in the text of your signature.

Be Social

In today’s world, people often choose social media platforms as their preferred means of communication. This means that linking your email audience to your social accounts will increase the likelihood that they’ll reach out to you and eventually give you their business. Don’t go overboard, though. If you’re on numerous social media channels, the icons can clutter up your signature. Stick to including icons only from the top two or three social accounts that you use.

Use Colors and Fonts Sparingly

It can be tempting to incorporate bright, bold colors into your email signature or to play with funky fonts, but we recommend avoiding this path. Some colors can be difficult to read on a screen, or can cause irritation to a reader’s eyes. Additionally, certain fonts appear unprofessional or are difficult to read. Stick with simple, easy-to-see colors and tried-and-true font choices in order to create a positive impression with readers.

Employ Design Hierarchy

Don’t just create your email signature willy nilly or without a single thought about which information is most important to market to your readers. A properly executed design hierarchy will direct your audience’s eyes to the information that is most pertinent. Consider making your name larger than the rest of the text, or using a bolded font for your CTA.

Keep It Simple

While you do want your email signature to stand out, you also don’t want to make it too cluttered or unprofessional. When it comes to the part of your email text, less really is more. When in doubt, just remember KISS (Keep It Simple, Stupid!)

Need help creating an email signature worthy of your marketing campaign? Let us help. The pros at Madison Taylor Marketing are ready to help take your signature to the next level today.


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