How to Make Black Friday Work For Your Business
The year is wrapping up and the holidays are closing in on us. Of course, according to American tradition, the day after Thanksgiving is the official “kickoff” of Christmas. People go absolutely nuts over Black Friday specials, deals, and savings. As a small to midsize business, Black Friday should be a huge marketing priority for you! So, how can you grab the interest of your target audience on the biggest shopping day of the year, earn their business, and make a killing? Here are a few smart tips for a super successful Black Friday and the start of a happy, beautiful holiday season.
Start Promoting in Advance
If you want people to pay attention to what you’re doing on Black Friday, you’ve got to let them know that they should be expecting great things. Half of the fun of Black Friday is the anticipation of scoring an incredible deal, so make sure that you take the time to promote the products that you will be offering specials on, and let your customers know how much they could save by coming to your online or brick-and-mortar store on the day after Thanksgiving.
Offer Exclusive Deals
Thanksgiving is a time to express your gratitude to your customers. What better way to say “thanks” to those who have signed up for your email list or who have “liked” your page than to offer them an exclusive Black Friday deal or discount? As you might expect, this small gesture will keep them coming back year after year.
Have Extra Support On Hand
Black Friday can get pretty crazy. With a larger number of customers visiting your website, social media platforms, and store (whether online or at a physical location) than any other day, you need to have the ability to offer excellent customer service and support. Spend some time reviewing your website in advance to make sure that there won’t be any problems on the big day, and make sure that your site is fully optimized. In addition to this, it’s good to have someone on deck to field any questions or comments that come through social media regarding your sales.
Place Social Media Ads
During the holidays, a higher number of people will be hanging out online. Why? For one thing, most folks are out of school and on vacation from work around Thanksgiving and have a lot more time to kill. For another, a lot of people will be prowling social media looking for the inside scoop on where to look for the best Black Friday deals and savings. Now is the perfect opportunity for you to purchase social media ads and get people talking about your brand.
Throw in Some Extras
It’s a whole lot easier to close a deal when you’re willing to go the extra mile and throw in something additional with the purchase. For ecommerce stores, it could be as simple as offering free shipping and handling on qualifying orders. Brick and mortar locations might allow for free setup and installation for electronics and similar products. Of course, there’s always the option of throwing in a free gift to thank your customers for their business. Whatever special “extra” you plan on offering, make sure that you promote it online and in your advertising so that people get excited about your Black Friday sale.
Offer a “Deal of the Hour”
The longer you can get people to hang around your store and the more you get them to come back, the more likely it is that they’ll increase their spending on your products. A great way to do this is to offer a new, incredible deal on a different product or service each hour on the hour. Your customers won’t be able to resist checking back to see what else you’re giving away… and your business will boom.
Need some more ideas on how to boost your Black Friday power this year? Let the team at Madison Taylor Marketing take your holiday advertising to the next level. Give us a shout to learn more today.