Marketing Strategies for Effective Online Sales

eCommerce may be bigger than ever before, but who gives a rat’s you-know-what about how successful it is for businesses throughout the world if the online sales process just isn’t working for you?!?!?!

When your online sales are lagging, it’s easy to want to throw in the towel and determine that it isn’t the right move for your enterprise. With Thanksgiving only two days away, now is the perfect time to analyze your current online sales strategies. We implore you to stop for a few moments, read this blog post, and hear us out. As online marketing experts, we know how to make a sale on the internet, and you might be surprised to learn how simple and affordable it can be. Here are four of our favorite ways to efficiently and effectively attract customers and close deals — for cheap!

Social media marketing creates incredible opportunities for boosting your online sales. Not only does it make it easy for you to give your brand a voice and a personality, but it also allows you to create ads that are tailor-fitted to a specific audience’s needs. You might even create different ads for separate social platforms, depending on the demographic you’re trying to reach. These ads are pay-per-click, which you means you won’t rack up any major bills, and because social media allows you to listen to and interact with your audience, you can get real-time feedback on what’s working and what isn’t so that you can get the most value for your dollar spent.

Did you know that second-time website visitors are significantly more likely to make a buying decision? This means that you need to make it a point to get your first-time visitors back to your website for a second look. The best way to do this is to invest a little bit of cash into retargeting ads. You know the ones — those eerily creepy ads for running shoes that keep popping up on the side of your Facebook newsfeed after you were looking for the right kicks for your upcoming half marathon. It’s like the internet KNOWS you! Well, that’s retargeting. It keeps you fresh in a person’s mind, even when they’re doing something else — and it works.

Sometimes, we feel like a broken record, but we can never emphasize enough the importance of content marketing! Your prospective customers can’t buy from you if they don’t know you exist, and they won’t know you exist unless they can find you. Content marketing is the best and cheapest way to get your name out there. As you utilize important keywords, tags, and meta tags, you’re creating a virtual treasure map for your target audience, leading them right to your door.

Email marketing is still alive and can be very effective — if you use your powers for good. First, make sure that you ONLY email to people who have given you permission to do so or you may gain a bad reputation within your community. Secondly, be personal with your content. Consumers are much more likely to buy if the promotion features their name. Finally, make sure your emails are worth opening. Give your subscribers special deals or access to exclusive content.

Today’s consumers are going online via mobile devices like smartphones and tablets. If your website is only designed to be compatible with desktop computers, you’re going to lose out on a lot of business. Responsive web design is the key to ensuring that anyone who visits your website — regardless of what type of device they’re using — can enjoy the best user experience possible. Because your content will be sized to fit the screen and features will respond to the type of device being used, your prospective customers will find it much more enjoyable to navigate your site, thus increasing the likelihood of conversion.

Looking for some expert help with your online sales campaign? Reach out to the team at Madison Taylor Marketing today!