Articles

When it comes to marketing and advertising, few topics have received more attention than consumer data privacy. Over the last […]

An advertising strategy isn’t the same as a marketing campaign, though some people will use the terms interchangeably. Knowing how […]

Customers have grown more outspoken in their preferences and social stances in the last several years. From equality to social […]

Most CMOs understand the benefits of A/B testing — companies everywhere will happily run comparisons on email subject lines, landing pages, website colors, and CTAs. In the realm of digital advertising, however, the experimental nature of marketers tends to be underutilized.

Integrated marketing is about unifying your message and strategy across multiple platforms to ensure better performance and a unified brand presence. Integrated advertising is the cousin of integrated marketing, taking all the same goals and lessons and applying them to paid advertising campaigns. But no initiative comes together by accident — you need careful planning, strategy, and execution to make everything work in your favor. Here’s how to get started.

Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.

Inbound marketing, content marketing, and integrated marketing are all incredibly useful tools for building brand recognition and customer loyalty. If they have one downside, though, it’s that they take a little while to really kick into high gear. PPC ads are the perfect way to fill the gap.

The Super Bowl has come and gone, and it’ll go down in history as one of the good ones. Patrick Mahomes became the youngest person in history to win Super Bowl MVP, along with a few other superlatives to add to his resume, and the Chiefs came back from their third double-digit deficit in one postseason to take home the Lombardi Trophy.