Articles
The ever-changing technology landscape has led to a shift in advertising and marketing strategies every year. In the last two […]
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As the idea of “blanding” continues to circulate within the marketing community, we feel it’s the perfect time to discuss […]
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Facebook was one of the first sites to launch ads back in 2007 and since then the algorithm that Facebook […]
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The holiday season is bountiful, and everyone is trying to increase their sales and get the best of this lucrative […]
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QR codes are almost 30 years old, but they’re only recently enjoying a renaissance. For years, they were inconvenient and […]
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Between the November elections, the dawn of a new year, and the spread of a COVID-19 vaccine, people are starting to let themselves hope for a return to something resembling normalcy.
While advertisers will eagerly revise their messaging to match the moment, there’s no doubt the lessons learned during 2020 have left a lasting impression. So what should advertisers keep in mind for the year to come?
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Most CMOs understand the benefits of A/B testing — companies everywhere will happily run comparisons on email subject lines, landing pages, website colors, and CTAs. In the realm of digital advertising, however, the experimental nature of marketers tends to be underutilized.
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Integrated marketing is about unifying your message and strategy across multiple platforms to ensure better performance and a unified brand presence. Integrated advertising is the cousin of integrated marketing, taking all the same goals and lessons and applying them to paid advertising campaigns. But no initiative comes together by accident — you need careful planning, strategy, and execution to make everything work in your favor. Here’s how to get started.
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