Articles

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Strategic Marketing
ABM & AI — A Match Made in Marketing Heaven
Yeah, that’s a lot of initials. But account-based marketing (ABM) and artificial intelligence (AI) are the perfect match. ABM has […]
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Strategic Marketing
Work It, Robot: AI and the Future of Marketing
The phrase “artificial intelligence” gets thrown around so much that it’s obvious not everyone means the same thing by it. […]
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Strategic Marketing
What Marketers Should Expect in 2020
Marketing is always evolving. The sun will always rise in the morning, Disney will always put out new Star Wars […]
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