Articles

Your brand requires consistent attention to maintain it’s relevance and success. It may be difficult to determine when your branding has become tired or no longer resonates with your desired customers. To assist, here are key signs to help identify whether your brand is in need of a refresh.

If you want to build your customer’s trust and loyalty, you need to show them that you hold the same values that they do in an authentic, honest way. That primary value could be anything — environmental sustainability, long-lasting products, fair labor practices, social justice, or whatever it is that your company embodies — but it needs to be real.

A brand is a notoriously intangible concept, which makes tracking the success of your branding efforts difficult. In order to successfully create a brand with the staying power to attract and maintain a loyal customer base, you’ll need to approach it with strategy and analytics in mind.

Your online presence has always been a significant component of the way your brand is perceived, but the importance of your business’ digital brand will only continue to grow as the world moves online. Here’s how to maximize the impact of your company’s online presence.