Articles

Every business understands the importance of providing customers with a positive experience. With 89% of [...]

Brand loyalty — long considered one of the most important marketing and sales metrics — is more difficult than ever [...]

As the market landscape grows ever more competitive, brands need to develop new strategies to ensure continued success. Since most […]

Why do people buy things? What motivates them to make a purchase? If businesses don’t understand why their customers buy, […]

The UI and UX of a website directly affect user engagement across digital content. However, the uninitiated may find it […]

Dark mode settings affect a customer’s or user’s overall online experience, and brands need to pay close attention to the […]

We now live in a primarily mobile-first society, which means 80% of web traffic comes from mobile phones. That number […]

A user experience (UX) designer creates and optimizes the user interface for speed, response times, and other factors influencing the […]