Articles

Acquisition of new customers is a delight for all. Obtaining new clients is both enjoyable and stimulating; who wouldn’t enjoy […]

Companies fiercely compete for customers’ attention and loyalty through various channels and touchpoints. While businesses heavily rely on marketing to […]

Every business understands the importance of providing customers with a positive experience. With 89% of [...]

Brand loyalty — long considered one of the most important marketing and sales metrics — is more difficult than ever [...]

As the market landscape grows ever more competitive, brands need to develop new strategies to ensure continued success. Since most […]

Why do people buy things? What motivates them to make a purchase? If businesses don’t understand why their customers buy, […]

The UI and UX of a website directly affect user engagement across digital content. However, the uninitiated may find it […]

Dark mode settings affect a customer’s or user’s overall online experience, and brands need to pay close attention to the […]