Articles
The handoff between marketing — the team that gets people in the door — and customer success — the team that keeps them happy once they’re in — has to be seamless. Why is this handoff so important? Keep reading.
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Who are you as a brand? Establishing a brand that customers identify with and feel connected to is an important part of achieving small business success, and it’s not as easy as a catchy slogan and an attractive logo to slap onto your products and business cards.
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Marketing is primarily about attracting strangers to your company or your product, giving them useful information, and eventually converting them […]
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In today’s digital world, you can find reviews for anything online. You can take a picture of a product and […]
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It’s no secret that we’re big fans of buyer personas. A buyer persona is an idealized version of your customer […]
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In July of 2018, a blogger and writer named Rosey Blair published a series of Instagram stories that were then […]
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A growing number of businesses have begun to experiment with Instagram for marketing purposes. Unfortunately, many of these organizations are […]
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The last three months of the year marks an exciting time for every business. While the rest of the year […]
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