Articles
You probably already have a customer success department, hard at work helping your customers with their onboarding and education needs. […]
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Marketing is all about setting goals, analyzing campaigns, and measuring success based on whether you met those goals. Simple enough, […]
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No, not a marketing team. And not a pure customer success team, either. Customer marketing is a hybrid of the […]
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Your job doesn’t end when you get someone to make a purchase — in fact, it’s just beginning. Returning customers are your best source of income, given that they can bring in business themselves. In fact, the ROI on a returning or repeat customer is between five and 25 times better than that of attracting a new customer, depending on who you ask.
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